In This Issue
Nylabone donation supports medical detection dogs
PAWD DRINKS raises over £800 for Oakwood Dog Rescue
Guinea Pig Welfare Forum returns for third year
Return-to-office pressures linked to rise in pet owner anxiety after rehoming or adoption, experts warn
Pooch & Mutt enters freeze-dried category
Get your own copy of Pet Trade Xtra
Council grant helps pet business to grow
New era dawns with a new look for Leucillin
Cornish pet wellness brand achieves 100% sustainability
Royal Mail collection cap risks hitting small retailers
Pets at Home set to open new store
Staying safe in Summer: How to take care of dogs in the heat
The best of last edition of Pet Trade Xtra
Prestigious pet industry awards now open for entries
Dragons’ Den pet brand wins £11m investment
Family pet business scoops double awards victory
Pet food brand surpasses £100m in sales
The first-ever Raw & Fresh Awards launch in 2027
Flea treatment restrictions would hit lower-income pet owners hardest
Lords Pet Parasite Medication inquiry concludes
Burgess acquires German brand to accelerate global expansion
Naturaw to triple production thanks to six-figure funding 
See all the new product launches at PATS 2026
Fresh dog food brand secures growth investment
Play9 secures Jollyes listing as growth story continues
The PetFellas partners with Himalayan Pet Supply to bring premium natural chews back to UK market
CONTACT US NOW

Find out how Pet Trade Xtra can help to promote your business and products.

Editorial: neil@pottingshedpress.co.uk

Advertising: alan@pottingshedpress.co.uk


Cornish pet wellness brand achieves 100% sustainability

 

A pioneering pet wellness company says it has become 100% sustainable from source to box after redesigning every stage of its production process to minimise environmental impact. This has resulted in them being awarded Pet Echo-Product of the year 2026.

OxyPet, the Cornwall-based creator of oxygen-infused spring water for pets, has announced that every element of its product journey - from the water source through to packaging and delivery - now meets its sustainability objectives.

The milestone comes at a time when increasing numbers of pet owners are demanding environmentally responsible products, while the pet industry faces growing scrutiny over packaging waste, plastics and supply chain emissions.OxyPet was created to support pet wellbeing using nano-bubble oxygen technology while remaining free from chemicals, additives and synthetic ingredients.

The company says sustainability has been built into the brand from the outset rather than added later as a marketing initiative.

Lindsey John Taylor, 45, co-founder of OxyPet, said: "We have always believed that caring for pets should never come at the expense of the environment they live in.

"From day one, our goal has been to create something that was good for animals and good for the planet. Reaching 100% sustainability from source to box is a major milestone for the whole team."

OxyPet uses Cornish spring water enhanced through nano-bubble oxygen technology, which increases dissolved oxygen levels within the spring water over 10 times, while maintaining its natural purity, smoothness and stability.

The company has worked to ensure the same attention given to the product itself is reflected throughout its supply chain.

Production facilities are powered by renewable energy sources including solar, wind and renewable electricity, while packaging materials have been redesigned to reduce environmental impact.OxyPet bottles are manufactured using Prevented Ocean Plastic (POP), helping to intercept plastic waste before it reaches vulnerable coastlines and marine environments.

The company also uses packaging produced from 100% sustainable forestry sources, while all plastic wrapping used within its operations is made from recycled materials.

In addition, independent testing has confirmed the water is free from PFAS compounds, commonly referred to as "forever chemicals", providing additional reassurance for pet owners concerned about water quality.

Taylor said: "We use what is already here on the planet, we stop plastic from going into the oceans and use it for our products in a clean, safe way.

"We also use sustainable forestry, and the bottling plant uses wind and solar energy.

"We do our very best in a challenging world, and the whole team brings it together. We are all working as one."

The achievement is particularly notable within the pet sector, where products often involve multiple layers of packaging, imported ingredients and complex supply chains.

Rather than focusing solely on product performance, OxyPet says it wanted to demonstrate that innovation and sustainability can develop side by side.

The company recently invested in a new production line and says it made the decision to pass efficiency savings directly to customers by reducing prices rather than increasing margins.

Alongside its sustainability commitments, OxyPet continues to support animal welfare initiatives through its partnership with charity FLOOF, providing  education, observational research that can support veterinary professionals for dogs in need.

The business has also built a growing customer base across the UK, supported by a 4.8 Trustpilot rating and hundreds of customer reviews.Taylor believes the future of pet wellness will increasingly be shaped by businesses that consider both animal health and environmental responsibility.

He said: "Wellness doesn't stop at what goes into your pet's bowl. It starts with where it comes from.

"Every decision we make now has an impact on future generations of pets and pet owners. We wanted to prove that businesses can innovate, grow and remain environmentally responsible at the same time.

"As sustainability continues to become a major purchasing factor for consumers, OxyPet hopes its achievement will encourage wider conversations across the pet industry about reducing environmental impact without compromising quality, safety or innovation."

Find out more at www.oxypet.co.uk

Facebook Twitter LinkedIn