In This Issue
Strong start for new family-run independent pet shop
Profits drop at Pets at Home despite revenues rise
See all new product launches from 300+ exhibitors at PATS
Award-winning Wellness Treats launch in Pets at Home
Kennelpak joins forces with US-based pet toy expert
PR and marketing agency becomes employee-owned
Jollyes launches free grooming for King Charles spaniels
Nova Dog Chews introduces Bone Broth and Sauce
Pet Abduction Bill becomes law
Get your own copy of Pet Trade Xtra
PetQuip offers VIP treatment at SUPERZOO
PAWD DRINKS nominated for innovation award
Retail association figures prove challenging times for traders
Human heat-health alerts could help prevent heatstroke in dogs
Bellylabs appoints former Musti Group director as new CEO
Build Up! beats the competition
The best of last edition of Pet Trade Xtra
Johnson’s launches first-ever National Pet Shop Day
PATS 2024 smashes through 300-exhibitor mark
Buying trends to be revealed at Pet Business Conference
CONTACT US NOW

Find out how Pet Trade Xtra can help to promote your business and products.

Editorial: neil@pottingshedpress.co.uk

Advertising: alan@pottingshedpress.co.uk


Kennelpak joins forces with US-based pet toy expert

Kennelpak, the pet specialist wholesaler, brand owner and distributor, has announced a distributor agreement with leading US-based premium pet products manufacturer, 3TBrands, to supply two of its best-selling, ultra safety-focused brands for the UK’s thriving dog toy and accessory category.

 

Leveraging the ongoing trend of humanising pets, with pet parents prioritising the safety, wellbeing and happiness of their beloved companions, this new partnership sees independent pet retailers and pet parents in the UK gain access to 3TBrands’ premium dog toys and beds. With its 90-year heritage of manufacturing baby products to the highest safety standards, the introduction of 3TBrands’ best-selling Tall Tails and Original Territory pet brands will create a compelling safety and durability-focused proposition for the UK market.  

 

The new partnership will see Kennelpak introduce Tall Tails and Original Territory safety focused, pet products including balls, plush and occupier toys, as well as a range of beds. Delivering “A Toy for Every Tail™” and “Bedding for all Dreamers™”, the new product lineup includes the award-winning Tall Tails’ ‘Gold Standard’ Yeti Plush Dog Toy, comforting Cuddle bed, Animated and Sport Dog collections and Original Territory’s squeak, fetch, tug and award-winning 2-in-1 toys.

 

The addition of these safety-focused brands to its carefully curated portfolio of owned and global brands confirms Kennelpak’s position as the go-to distributor and wholesaler in the UK for quality pet products that support dogs and owners on their pet parenting journey.  

 

Family-owned 3TBrands’ extensive experience in manufacturing baby products to stringent safety standards, including nursery bedding, plush toys and accessories, is extended to pet families. The company goes above and beyond industry standards using its own testing protocol based on child product safety requirements including the ATSM F963, similar to the British Toy Safety Standard BS EN 71, as a foundation to guide its pet product development and testing protocols.  

 

3TBrands ensures the durability of its products through its choice of materials and designs as well as its manufacturing techniques using, for example, a layer of double-reinforced mesh on the inside of all plush toys and natural rubber rather than synthetic for its crosslink molecular structure that is harder to penetrate.

 

All of 3TBrands’ products are then rigorously tested at globally accredited independent laboratories, and last, but not least, the products are put through their paces with a vast network of dog testers, from small and giant, to gentle, powerful and enthusiastic dogs to rubber stamp durability.

 

Commenting on the announcement, Kennelpak Chief Executive Officer, Claire Bayliss, said: “Celebrating 50 years of pet sector expertise, our continued success in selling distributor partner products makes us a natural choice for global brands looking to sell into the UK market.  We are thrilled to announce our collaboration with 3TBrands to bring these exciting and innovative dog toys and accessories ranges to pet parents this side of the Atlantic. 3TBrands’ heritage in baby and child accessories manufacturing, now applied to pet care, offers a distinctive and compelling proposition for UK pet retailers.”

 

Joel Kaplan, President & CEO, 3TBrands said: “We are delighted to partner with Kennelpak to bring our brands, Tall Tails and Original Territory, to independent retailers and pet parents across the UK. Kennelpak has an excellent reputation within the UK pet industry and the addition of our extensive range of pet beds, toys and accessories enhances their offering to retailers looking to enhance the lives of pets and their owners through innovative products and exceptional customer service. We look forward to bringing our products with their outstanding emphasis on safety and durability, to local businesses and pet parents across the UK."

 

This latest announcement follows hot on the heels of Kennelpak’s agreement with Primal Pet Group to distribute leading US brands, Himalayan Pet Supply and Yellow Yak to drive further growth in the UK natural occupier dog chew category and enables its further expansion into the dog toy and accessory market.

 

The new products are available in the UK from June 2024.

 

For more information about Kennelpak visit Kennelpak.co.uk

For more information about 3TBrands visit  www.talltailsdog.com and www.territorypet.com

Facebook Twitter LinkedIn