In This Issue
UK pet industry celebrates excellence at PIF Awards
Revealed: 27 winners of prestigious PIF Awards
Independent retailers need more support during challenging economic times
Marleybones raises £2.5m to expand dog food range
Just for Pets partners with Years to launch exclusive chef-created dog food
Supreme Petfoods named in Pet Age’s 2025 Power 50
Pets4Homes acquires UK dog breeder app Breedera
Applaws taps into functional pet nutrition trend
UK start-up named one of Europe’s most innovative firms
Lily's Kitchen launches new limited-edition recipes
New study raises alarm among pet owners
Natures Menu launches new Freeze Dried festive gifts
Podium Pet Products rebrands BeLoved range
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Pets at Home celebrates £1.5m fundraising effort for Royal British Legion
Canine Principles joins forces with BSAVA PetSavers to advance dog welfare
Independent retailers urged to prioritise cyber security
New research reveals breeds most at risk of aggressive canine cancer
Agria supports retired service animals
The best of last edition of Pet Trade Xtra
Nordic firm Snellman Petfood acquires UK raw pet food manufacturer Benyfit Natural
Pet Trade Innovations unveils Bamboodles rebrand
Award-winning pet store picks up another honour
Pet food firm unveils £6m office and distribution centre
Jollyes to open six new stores before Christmas
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Pet food firm unveils £6m office and distribution centre

 

INSPIRED (Inspired Pet Nutrition) has opened its new head office and state-of-the-art distribution centre in Thirsk, Yorkshire – seen as a landmark £6 million investment in people, infrastructure and long-term growth.

The new office, designed around collaboration and wellbeing, provides a modern, inclusive space where people, pets, and performance thrive together. From flexible team zones and hybrid-ready technology to dedicated spaces that even welcome four-legged colleagues, every detail reflects the company’s culture of innovation, connection, and care.


Meanwhile, the new distribution centre – one of the largest of its kind in the UK – represents a major step forward in NSPIRED’s operational journey. It strengthens the supply chain resilience and capacity, ensuring the company can continue meeting growing demand across the UK and Europe.

Over the past five years, INSPIRED has evolved from a UK leader into one of Europe’s largest independent branded pet food companies. This investment marks another exciting chapter in the story – and reinforces Inspired’s’s ongoing commitment to creating happiness for pets, people, and communities everywhere.

 

The company has also changed its brand name from Inspired Pet Nutrition to INSPIRED.

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