Furr Boost, the healthy hydration smoothie drink that scooped the Best Product Innovation Awards at both PetQuip and the PIF Awards in 2022, is now available to buy at Pets at Home both in store and online.
Furr Boost has grown rapidly over the best two years and as well as the deal with Pets at Home, they also secured a nationwide distribution deal with Pedigree Wholesale ensuring that Furr Boost is now available in pet shops right across the country. They are also exporting to Australia and are currently in many of the leading pet shop chains in the UK. Furr Boost can be found on the new Health and Wellbeing Fixture in Pets at Home stores as well as on their online shop.
The latest new varieties of Furr Boost, Venison, Butternut Squash and Cranberry, Salmon, Sweet Potato and Blueberry and Vegan Plant Based will be launched to the consumer at Crufts 7-10 March at the NEC HALL 1 STAND 127.
The smoothie drinks were created by a former technical manager to the food industry with over 20 years’ experience, Louise Toal after her Beagle, Phoebe at the age of 18 months became unwell with bladder problems which after investigations with her vet, were linked to the dog’s food. Using her technical background, Louise then started experimenting with protein shakes to help flush out Phoebe’s system and to provide her with the hydration that she needed when she was refusing to drink enough water in the summer months. This led to the creation of the Furr Boost range of smoothies.
Each of Furr Boost’s recipes contains a meat, fruit and vegetable, along with added oils and vitamins, so it’s more than a hydration drink, it supports the dog’s wellbeing in areas such as digestion, skin and coat, anxiety, metabolism and immunity.
Furr Boost can be used in a variety of ways. Served frozen, it can be placed in a Kong Toy or lick mat for dog training or as a distraction, or simply given to a dog as a tasty icy treat.
Unfrozen, it can be added as a topper to meals or on hot days, simply pour into a bowl for instant hydration.
For further information visit: www.furrboost.com
You can order from Pedigree Wholesale Pedigree (petproducts.co.uk)
