We.pet launch a new natural chew for dogs; ‘Choo’ is a new-to-the-market specialist independent treat brand offering ‘Meaty Sticks’ which are 100% free from gluten, grains, or anything artificial. A wholesome natural treat in three meaty flavours for all life stages, that supports a dog’s dental health and hygiene! 

Daniel Vander, We.pet managing director commented; “we are excited to be chosen as the sole worldwide distributor of this great new brand of chew that will only be available through the independent retailer channel. The brand will deliver exceptional value to independent retailers and their customers.” 

He also commented, “This is one of half a dozen new brands launching exclusively with We.pet in 2026. The year ahead will be an exciting time for We.pet as we put the finishing touches to agreements to distribute two completely new food brands and the continued range expansion of three other brands already firmly established in the We.pet portfolio. All of these new products will ONLY be available to purchase via our network of independent retail trade partners which has now grown to over 650 outlets around the country. We have always been fiercely loyal to the independent trade and in times where more and more brands are choosing to sell via the grocery and online channels, we think it’s an exciting time to be a We.pet trade customer as we continue to support your shops and your customers with products you can rely on.”