Fresh dog food brand Years has made waves again as it celebrated its launch into all Just for Pets stores last weekend with a hugely successful event.

Shoppers at Just for Pets store in Tamworth were greeted with balloons, a purple carpet entrance and even a celebrity chef (look-a-like) running live cooking and nutrition events and nutrition demos (all for dogs, of course!)

The team behind Years.com, known for their restaurant-quality dog food dishes such as beef wellington, paella and roast dinner with all the trimmings, were on hand to meet pet owners, chat about canine nutrition and introduce the freshly prepared meals now available at all Just for Pets stores.

Years specialises in fresh meals made with wholefood ingredients that you can store in the cupboard – the sort you’d recognise from your own dinner plate. Instead of dry, processed dog foods, Years’ dishes are slow cooked and designed to support health, energy, digestion, joint care and more.

The main event at Just for Pets, Ventura Shopping Park, Tamworth included:

• A spin the wheel prize game – with Years goodies
• Cooking and nutrition chats – hosted by Years head chef Luke Alkemade & celebrity chef lookalike
• Customer Q&A – ran by Years expert panel featuring nutritionists and behaviourists
• Staff meet and greets – with both Years and Just for Pets teams on hand for customers and their pets

PLUS lots of happy dogs in store sniffing out and collecting free samples including the infamous beef wellington.

There was even a bit of real life comedy as the team worked together to tidy up excitement related accidents outside the store – proving that every event comes with some unforgettable moments.

Pet owners can now pick up Years meals directly in Just for Pets stores including their specials like their King Prawn & Giant Squid Paella and the Chef’s Christmas Wellington. Years are the highest rated fresh dog food on allaboutdogfood.com.

Just for Pets customers can also enjoy 7 days of Years for their dog from just £7 with free shipping using the code: JUSTFORPETS

For further information go to www.justforpets.co.uk/years