Online pet healthcare, veterinary pharmacy and pet etailer Direct4Pet and leading multi-channel software provider StoreFeeder are celebrating a major milestone with an award recognising their 10-Year Technology Partnership.

Over the last decade, the collaboration has transformed Direct4Pet from a localised online merchant into one of the UK's premier digital pet pharmacies and third-party logistics (3PL) providers, processing thousands of orders daily from its 40,000 sq ft logistics centre in Lancashire.

While the award celebrates a decade of backend technical excellence, the true winners of this decade-long collaboration are Direct4Pet’s customers. The integration of StoreFeeder's automated warehouse and order management systems has directly driven significant improvements to the end-consumer experience:

• 99.95% Order Accuracy: Implementing StoreFeeder's strict barcode validation and paperless Android PDA picking systems has virtually eliminated packing errors. Pet parents receive exactly what they ordered, when they need it most—especially for time-sensitive medications and essential pet/veterinary supplies.
• Guaranteed Next-Day Shipping: By integrating automated courier routing directly with major carriers like Royal Mail, DPD, Evri, and Amazon Shipping, the system instantly generates optimised dispatch routes, ensuring faster delivery turnarounds across the UK.
• Elimination of Out-of-Stocks: StoreFeeder’s real-time inventory engine automatically syncs stock levels across Direct4Pet’s flagship store and major marketplace channels (including Amazon, eBay, Tesco, and OnBuy). This safeguards shoppers from purchasing items that are unavailable.
• Enhanced Customer Safety: By automating complex inventory logistics and multi-channel order sorting, Direct4Pet's on-site veterinary and SQP medications teams have more time to carefully review and authorise strict pet medication regulations.

Director Garry Howard said: "Winning this award is a testament to what can be achieved when tech innovation meets logistical passion. For ten years, StoreFeeder has been the digital backbone of our operation. Every automated workflow they provide means we can get critical pet supplies to our customers faster, more accurately, and more affordably than ever before. StoreFeeder has been a trusted partner throughout our journey from the early days to processing more than 5,000 orders a day."

Ian Dade from Storefeeder commented: "We are incredibly proud of our ten-year journey alongside Direct4Pet. Watching them leverage our multi-channel inventory and warehouse management system to scale into both a retail powerhouse and a thriving 3PL fulfilment hub reflects exactly what our software is built to do: drive sustainable enterprise growth. What a 10 years it has been!! From the first meeting at your warehouse to today, you have always been willing to be open to ideas and new processes. In addition, you are thoroughly nice people!! Here's to the next 10 years!"

For a decade, the relationship has proven that backend digital efficiency is the single greatest driver of frontend customer satisfaction. Both companies look forward to pioneering the next generation of automated pet retail logistics.