Father and son, Peter and Chris Maxted from Horsham who last year appeared on BBC One’s Dragons’ Den and received a £50K investment offer from Dragon, Deborah Meaden for their company which manufactures retractable, portable gates that are designed to fit almost any configuration, notably the front door to prevent dog escapes and dog attacks, have received a listing and distribution deal with leading wholesaler, Petcetera,

The Dog G8 Company reached the 10,000 orders target on Shopify earlier on this year. Last year they also achieved Silver for Innovation at the annual PetQuip Awards for their portable gates.

The Dog-G8 gate was the inspiration of Peter Maxted, the founder of the company who has been a pet sitter for over 20 years and a dog owner for the same amount of time. He was very aware of the risks associated with dogs at front doors e.g. escapes, attacks, thefts and although there were other gates on the market, he felt they were inadequate and ineffective enough to work for all breeds. He therefore decided to design and sell his own version so he could keep his and client’s dogs safer at the front door. Peter’s son Chris is also a director in the business and has been working alongside Merseyside Dog Safety Partnership and the University of Liverpool to raise awareness of dog attacks and their impact on delivery workers.

The Dog-G8 product is British made and features a concertina, modular and retractable design. The product is incredibly versatile and can be used on multiple configurations ranging from the front door to stairways, hallways, motorhomes and more. The gates modular design enables it to be spanned to any width, allowing the gate to be fitted to the widest of configurations such as patio doors where standard, conventional gates cannot fit.

The gate is made from mild steel, coated in chrome or white powder coat, bolted together with bespoke, customised clips which give the gate strength and durability.

When the gate is not in use it sits flat and compact to one side it’s neat, unobtrusive, and out of the way. Finally, it is removable, enabling it to be easily stored away or docked to other configurations (if extra brackets are purchased).

The Dog-G8 can also be used in horse boxes, motorhomes and caravans. When the gate is spanned across the entrance, this allows any motorhome or caravan user to have their habitation door open, without the risk of their dog dashing out. The gate will provide dogs with much needed ventilation and offers great visibility.

The gate is excellent for when you’re parked up at campsites or beaches where perimeters cannot be formed but you wish to have the door open. 

Since launch the company has seen massive growth and now sells directly to customers in the UK, Canada, United States, and Europe. The product went viral on Tiktok and Facebook attracting over 100 million organic views. The Dog-G8 Company was the Theo Paphitis' Small Business Sunday Winner in March 2021 and in 2023 won the Silver Award at the PetQuip Awards for Innovation.

Since their appearance on Dragons’ Den, The Dog-G8 Company has brought out new variants of their products including a taller version of the gate alongside offering customers a range of new colours. 

Petcetera are initially distributing the portable gate for the front door but have plans to expand the range in due course.

Commenting on their listing, Peter Maxted said: “We are delighted to be working alongside such a prestigious wholesaler as  Petcetera who have many years’ experience supplying quality products to the best in the showing, breeding and grooming sectors.”

For further information visit: www.dog-g8.com

www.petcetera.co.uk