Edgard & Cooper has set itself a challenge: to shake up pet food with its 'honestly' fresh kibbles for dogs.

After showcasing its product range at PATS Telford, the company is now sharing the importance of fresh, which it claims is a unique message in the pet industry today.

Contrary to meat meal, or freshly prepared meat that has been frozen, Edgard & Cooper has developed a 100% fresh meat kibble, which is says is a world first. The kibbles are made using only good proteins that have never been rendered or processed.

Edgard & Cooper decided to launch in the UK after learning that Britain is helping to pave the way when it comes to pet health. As health and wellness is such a focus for consumers in the UK, Edgard & Cooper want to make sure that pets too can enjoy natural, nutritious, and no-nonsense food.

So, who are these disruptive mutts? Edgard is a French Bulldog who after becoming very sick on poor quality foods decided that he needed fresh food rather than meat meal based products. And Cooper? This extraordinarily fussy English Cocker Spaniel refused to eat from time to time and craved healthy food that would tingle his taste buds.

And so their owners, Koen and Louis, along with their friend Jurgen, set out on a three-year mission to develop a truly unique product: 100% fresh meat kibbles.

With its new offices in London Edgard & Cooper is focusing on delivering fresh to dogs throughout the UK. Soon to be available is a range of grain-free, gluten-free and even organic kibbles, tins and cups.

For more information visit www.edgardcooper.co.uk