In This Issue
UK pet care market to grow 8.6%, reaching £4.5 billion by 2021
Could this dog bowl be a bestseller in 2017?
Lily's Kitchen rated UK’s top ethical pet food firm
Johnston & Jeff invest in small animal housing production
Get your ticket for the Pet Industry Federation Awards
Pooch and Mutt wins The Grocer New Product Award
SureFlap wins innovation award for third year running
Pets Corner aids vital research of whales and dolphins
Get your own copy of Pet Trade Xtra
Conwy tops bad behaviour charts for dog owners
Eukanuba celebrates extraordinary dogs at Discover Dogs
Stock up on ORIJEN freeze-dried treats for Christmas
Change Facebook profile picture to help raise funds for Dogs for Good
Pet retailers have an easy way to combat ‘Stage Fright’
Tetra launches innovative 3D mobile app
Pets at Home upgrades its website to boost sales
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Lily's Kitchen rated UK’s top ethical pet food firm


Lily’s Kitchen has been named as the UK’s top rated ethical pet food company for the 8th year running by ethical consumer comparison company The Good Shopping Guide.

It is the only pet food brand with an index score of 100, which highlights the company’s continued commitment to ethical behaviour, responsible corporate governance and employee integrity.
 
Henrietta Morrison, CEO and founder of Lily’s Kitchen, said: “We are once again honoured to be recognised by The Good Shopping Guide as the UK’s most Ethical Pet Food brand.

"At Lily’s Kitchen we embrace all that is special in the relationship between pets, people and the planet. Our Mission Statement includes a commitment to environmental stewardship: we are dedicated to providing proper food for pets, with a commitment to tread carefully on the planet and actively engage with our community. We transform the quality of the lives of pets and people through innovative, natural, healthy products and phenomenal customer care.

"This accolade is a tremendous achievement and it speaks highly of the work we have always put in to doing the right thing for pets, people and the planet.”
 
When compiling this year's list, The Good Shopping Guide independently assessed the company’s competency in ethics and compliance; culture of ethics; leadership, innovation and reputation; corporate responsibility and governance.
 
"Good’ shopping is ethical shopping," added Henrietta. "This means buying products that are made in a responsible manner by companies who do not cause harm to or exploit people, animals or the environment. It is this type of shopping that inspires innovative products and companies, and discourages others that prefer to ignore the wide social and environmental consequences of their practices.”
 
One year ago, Lily’s Kitchen became a founding member of B Corp UK - an organisation begun in the US (Etsy and Patagonia are among the founding members) as a collection of companies united in their desire to use business as a force for good.  Lily’s Kitchen has been ethically minded since day one, and its status as a B Corp UK founder member goes to underline that commitment.
 
Individually, ‘B Corps’ as they are known, meet the highest standards of performance and are transparent and accountable in their business operations. Member companies are encouraged to use their individual and collective power to help solve social and environmental problems.   
 
Ensuring the business has a positive impact on society and the planet is at the heart of all Lily’s Kitchen does, and with their simple but meaningful mission - dedicated to providing naturally nutritious food for pets, and a pledge to tread carefully on the planet and actively engage with the community - Lily’s Kitchen heads towards its 9th year with a success to match its ambitions.
  • Lily’s Kitchen recipes only ever contain freshly prepared meat and offal, fruit and vegetables, with no unnecessary additives.  
  • Nearly all of Lily’s Kitchen packaging is recyclable and the dry food bags and treat boxes are compostable too.   
  • Only water or vegetable based inks are used for printing packaging and brochures, to help minimise environmental impact from waste and toxicity.  
  • Lily’s Kitchen does not produce its food in foil pouches, despite many requests from retailers, as these do not breakdown and generally go straight into landfill. Instead, Lily’s Kitchen use aluminium trays which can be recycled once the stickers are removed.
  • Lily’s Kitchen measure their carbon footprint using measurement platform Carbon Analytics. Their carbon footprint is estimated at 9,910 tCO2e, which means their carbon intensity is around 40% lower than the industry average.
  • They give lots of nutritious meals to cats and dogs in need. In 2016 they gave away 653,488 meals to over 100 animal rescue centers as part of their Dinner’s On Us Campaign.
  • 100% of Lily’s Kitchen’s significant suppliers (including packaging suppliers) take part in their annual sustainability survey where they gain information on their measurement of energy and water usage, emissions, waste and recycling.
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