In This Issue
Pet owners cut back on weekly food shop to afford care for four-legged friends
Over 200 new products to be launched at PATS Sandown
Henry Wag brings four new products to market
Growing the bird category with Bucktons and Peckish
Natural pet food brand Scrumbles raises £6m in funding
PIF launches directory of pet businesses
Momentum builds behind new consumer show Water Alive
A rip roaring success for The Dog G8 Company at Crufts
Furr Boost makes finals of Midlands StartUp Awards
Vale Pet Foods wins new trade clients at Crufts...
Joining forces to raise awareness of dog theft
Get your own copy of Pet Trade Xtra
Independent Retailers Association says it's cautious following Spring Budget
Microchipping for cats becomes compulsory
Microchipping only a small part of responsible cat ownership
CSJ owner feeds and breeds Crufts winners
The RVC celebrates 10 years of lifesaving treatment
Vet referral centre launches comprehensive new CPD programme
The best of last edition of Pet Trade Xtra
Animal lover fulfils dream of opening own pet shop
Leading pet company announces management changes
High street pet shop expands into larger premises
Jollyes invests £1m to expand vet clinics & other services
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Joining forces to raise awareness of dog theft

PitPat, the UK's favourite pet wearables company, and identibase, one of the UK's largest and longest running pet microchipping databases, are joined forces to raise awareness of dog theft on Dog Theft Awareness Day. In addition to their efforts, the two brands released an infographic with their top 10 tips to keep your dog safe.

 

Dog theft is on the rise in the UK, with an estimated 2,000 dogs being stolen every year. To combat this issue, PitPat and identibase are coming together to educate pet owners on the importance of pet security and how they can take steps to protect their furry friends.

 

PitPat's GPS tracker for dogs is a great way to keep tabs on your pet's location and ensure they don't run off or get lost. The device is small and lightweight, so it won't interfere with your dog's movements, and the accompanying app provides real-time location updates so you can always know where your dog is.

 

identibase's pet microchipping database is an essential tool for pet owners. Microchipping is a legal requirement in the UK, and it's the best way to ensure that your pet can be identified if they ever get lost or stolen. identibase's database is one of the largest in the country, with more than 7 million pets registered, so you can be sure that your pet's details are safe and secure.

 

With their identifind membership, identibase customers can get a PitPat Dog GPS Tracker, access to the UK’s most responsive Lost & Stolen Pet service and premium microchip account support.

 

To complement their efforts, PitPat and identibase are releasing an infographic with their top ten tips to keep your dog safe. The infographic includes advice on how to ensure you can find your dog if they go missing, what to do when you're out and about with your dog, and how to protect your dog from thieves.

 

“We’re delighted to be partnering with identibase to raise awareness of the issue of dog theft,” said PitPat CEO Andrew Nowell. “We know how much dog owners worry about losing their pup, it’s a very real fear for a lot of dog owners. Keeping your dog’s microchip details up to date and investing in a GPS tracker gives your dog the best chance of being found and identified quickly.”

 

identi CEO Robert Diamond added: “We are dedicated to delivering the most complete pet protection available in the UK – partnering with PitPat ensures we are able to provide this reassurance anytime, any place.”

 

Dog Theft Awareness Day took place on Tuesday (March 14th), and PitPat and identibase shared tips and advice on social media to help pet owners keep their dogs safe. To learn more about how you can protect your furry friend and to view the infographic, visit www.pitpat.com/dog-theft. To check a dog’s microchip details are up to date, visit identibase.co.uk.

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