Following changes in the UK direction of the KONG Brand, Vital has confirmed it will continue to partner and support this key brand and has announced a new everyday lower price across the KONG range.

The price change will be activated this week and will apply to all subsequent orders, including those taken at PATS Telford.

Senior Buying Manager at Vital, Sam Hearn says he believes this will be a hugely competitive price point, “We’re bringing in a significant price drop across the board on the KONG range, allowing retailers to improve both percentage and cash margins on every purchase. We know this is an important brand for our customers and we want to ensure that they are confident they can continue to source it at great value for money prices from Vital.”

KONG Handipod is one of the brands joining Vital in its Gallery at PATS Telford this month. Also joining Vital are nearly 20 key suppliers, some of whom are new to the UK. They include Almo, Forthglade, Armitage and innovative tech-led companies. 

As well as exclusive products, there will be exclusive promotions available in the Gallery that are unique to the event. The company will also be offering hospitality to visitors in the Gallery and have a generous stand (A50) in the main hall. Customers and prospective customers are invited to attend both areas to snap up exciting deals.

Those that can’t attend can still access some of the exclusive promotions through Vital's Regional Relationship Managers. Account holders can call for details of the PATS promotions and the latest KONG price list.