In This Issue
PATS Telford 2023 New Product Awards revealed
Biggest ever PATS show gets off to a flying start
Don't miss out – register for PATS Telford
New pet store launches ‘pet food amnesty’
John James: Celebrating 50 years in the pet industry
Pet keepsake brand excited to debut at PATS Telford
Think big when it comes to small animals
Pedigree Wholesale becomes UK distributor for Schesir
COYA flies the flag for freeze-dried raw
Tillymint tempts show visitors with 'chock swap'
Woolf Snacks unveil Soft Cube range at PATS Telford
Pawer Water revolutionises dog hydration
Nearly 900 pets ‘kept in loving homes’ thanks to partnership
Edgard and Cooper unveils plant-based foods to dogs
Accessory brand supports charity through harness sales
Pet gift firm becomes UK's favourite hotel industry supplier
Dorwest partners with TV personality Faye Winter
Online appeal raises £3,790 to save pet shop from closure
Pets & Friends showcases Repeat & Save Subscription campaign across video on demand channels
Get your own copy of Pet Trade Xtra
Guests of honour at PIF Awards 2023 announced
Private labels take a bite out of Europe’s pet food 
Buyers from Switzerland and the Netherlands to source UK pet products
Cash is still king for UK's independent retailers
PetLove’s new Pawty Time range is icing on the cake
Revealed: Top puppy names by breed
Toolkit to achieve sustainability goals in farm and equine practices
Sheepdog trials galore
The best of last edition of Pet Trade Xtra
Company prosecuted for supplying 'unsafe' pet food
Independent pet shop closes
Jollyes offers to ‘marry’ owner and pet at new store
New wet food launch from Walker and Drake
What makes The Leadon so special and revolutionary?
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Edgard and Cooper unveils plant-based foods to dogs

 

Premium pet food brand Edgard and Cooper has partnered with plant-based platform, Deliciously Ella, to introduce more fruit and veg into dogs’ diets with its first plant-based products.  

 

Ella Mills, founder of Deliciously Ella, is known for her flavourful, nourishing plant-based recipes and loves to incorporate these into her dog Austin’s life too. Just like humans, dogs love variety which is why Edgard & Cooper are on a mission to bring owners even more choice with their new plant-based kibbles and dental sticks. Trusted experts in their respective fields, these two brands are coming together to invite conscious pet owners to consider their dog’s diet just as much as their own.  

 

Like many dog owners, Ella likes to offer a varied diet to her pet including plant-based recipes as they deliver quality and nutritious blends of fresh ingredients with a healthy mix of fruits and nutritious pulses. A plant-based option in a dog’s diet can offer a range of vitamins, minerals and beneficial compounds, providing the complete nutrition these omnivores require to thrive.  

 

Louis Chalabi, founder of Edgard & Cooper, said: ”While humans often spend a lot of time looking into their own diets to make them healthier and more sustainable, their pets can sometimes be overlooked. We’re thrilled to be working with Deliciously Ella to raise awareness about the amazing benefits a flexitarian approach to your dog’s diets can have.” 

“As well as the dietary benefits, adding plant-based food into dogs’ diets lowers their environmental impact, emitting 43 per cent fewer carbon dioxide equivalent emissions (CO2e) compared to meat-based recipes, making them a sustainable choice for both dogs and the planet.” 

 

Ella Mills adds: “Edgard & Cooper is Austin’s absolute favourite for plant-based goodness, giving him the complete nutrients he needs while lowering his carbon footprint along the way.” 

 

The plant-based range is available at www.edgardandcooper.com now, including: 

  • Beetroot & Pumpkin Dry Kibble, RRP £9.99 - £53.49 
  • Carrot & Courgette Dry Kibble, RRP £9.99 - £53.49 
  • Doggy Dental Mint and Strawberry, RRP £3.39 - £4.99 
  • Doggy Dental Apple and Eucalyptus, RRP £3.39 - £4.99
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