The Lifetime Achievement Award went to Peter Hornsby of Durham Animal Feeds, recognising his outstanding contribution to the pet industry over many years.

A total of 29 honours were handed out at the PIF Awards 2026.

PIF Awards 2026 Winners

Innovation of the Year
Sponsored by Worldpay
Winner: Only Rescues

New Business of the Year
Sponsored by Durham Animal Feeds
Winner: Northumberland Dog Hotel

Best Newcomer of the Year
Sponsored by The Animal People Recruitment Company
Winner: Rosie Paull - Benyfit Natural

Independent Retailer of the Year
Sponsored by Bella+Duke
Winner: Barks Allowed

Dog Walking Business of the Year
Sponsored by Dog Friendly
Winner: Gemma & Jodi’s Pet Services

E-commerce Business of the Year
Sponsored by Rosetta Brands
Winner: Tug-E-Nuff

Grooming Business of the Year
Sponsored by Buddycare
Winner: The Dog House (Leicester)

Cattery of the Year
Sponsored by Worldpay
Winner: Mayfield Cattery

Dog Daycare Business of the Year
Sponsored by Genera Dog Software
Winner: Playschool for Dogs

Garden Centre Pet Department of the Year
Sponsored by Natures Menu
Winner: Dobbies, Melville Nursery

Home Boarding Business of the Year
Sponsored by Cliverton
Winner: Leafields Dog Retreat

Sustainability Award
Sponsored by Citation
Winner: Pet Impact

Pet Service Business of the Year
Sponsored by Cliverton
Winner: Vets at Home

Raw Store of the Year
Sponsored by Nutriment
Winner: Bristol Raw Dog

Kennel of the Year
Sponsored by Dog Friendly
Winner: Crossroads Resort

New Product Award – Accessories
Sponsored by PBW
Winner: DigDrum - Petosu

New Product Award - Food
Sponsored by PBW
Winner: Fruit Medley - Durham Animal Feeds

New Product Award - Health & Hygiene
Sponsored by PBW
Winner: Venison Blood Wellness Range - Totoniks

New Product Award - Treats
Sponsored by PBW
Winner: Functional Mixers – Natures Menu

Brand of the Year
Sponsored by PetFellas
Winner: ProtectaPet

Wholesaler of the Year
Sponsored by Natures Menu
Winner: We.pet

Pet Retail Chain of the Year
Sponsored by Mackle Pet Foods
Winner: Pets Corner

Export Business Award
Sponsored by Associated Veterinary Services
Winner: Buddycare

Manufacturer of the Year - Under £10m
Sponsored by Anthesis
Winner: The Innocent Pet Care Company

Manufacturer of the Year - Over £10m
Sponsored by Anthesis
Winner: Bella+Duke

International Business Award
Sponsored by INTERZOO
Winner: Landguth Heimtiernahrung GmbH

Marketing Campaign of the Year
Sponsored by NoBull
Winner: “Piggy Fest” - HayPigs!®

Legend Award
Sponsored by Rosewood
Winner: Clayton Payne

Lifetime Achievement Award
Sponsored by PATS 2027
Winner: Peter Hornsby - Durham Animal Feeds