Mars Petcare has promoted its former UK sales director Helen Warren-Piper to the post of general manager, a direct replacement for incumbent Deri Watkins who has taken over as regional president of Mars Pet Nutrition Europe.

With over two decades worth of experience in sales and marketing behind her Warren-Piper will leverage knowledge gleaned from her time at consumer goods giants including P&G, United Biscuits and Premier Foods.

She said: “We have some truly world-leading brands within our portfolio and my team is focused on driving growth through innovation, quality and purpose-led campaigns that really resonate with our consumers.

"One of the reasons I love working at Mars Petcare is because our associates are so energised by our purpose of creating a Better World for Pets, so I’m particularly excited by the task of translating this mission into fun and creative ways that connect back to our core business and brands.”