In This Issue
Smiles all-round as PATS off to successful start
New Product Awards revealed at PATS Sandown
WHM Pet Group invites retailers to Country Fair
New company launched to produce lab-grown pet food
Reforms to pet microchipping regulations in England set out
Pets at Home revamps centres with new grooming salons
First Jollyes-branded trucks to hit the road in May
Award-winning retailer Just for Pets opens 21st store
International trade conference issues timely advice
Lily’s Kitchen launches new range to refuel active dogs
All About Pet Health plans to expand own label business
The Dog Doctors launches Natural Flea, Ticks & Mites Repellant Treatment Spray
Owners encouraged to boost and nourish pets
Get your own copy of Pet Trade Xtra
Dog owners offered chance to invest in online retailer
Bira 'underwhelmed' by Spring Statement
Bestpets launches new product line for cats and dogs 
Highest placed GB adult ever on snow
Search for new face of pet collection
Beloved family cat makes miracle recovery following accident
The best of last week's Pet Trade Xtra
Wilsons pet food recalled over salmonella fears
Frozen pet product set to take treat market by storm
Barking Bags had sell-outs on its stand at Crufts
Pet industry entrepreneur raises profile of anxious dogs 
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Lily’s Kitchen launches new range to refuel active dogs

Lily's Kitchen is launching Protein Bites and nutritionally complete On the Go Bars for dogs with the aim of refuelling four-legged friends anytime and anywhere. 

 

Developed for dogs and people who lead busy lives, Lily’s Kitchen’s pocket-sized On the Go Bars provide a nutritionally balanced meal in a portable pack, perfect for road trips, long walks, or even playing in the park.

 

Lily’s Kitchen has managed to cram flavour, freshly prepared meat and natural ingredients into these handy mealtime bars, along with all the vitamins and minerals dogs need as part of a balanced diet.

On the Go Bars are available in two  recipes. The first of these tasty, grain-free recipes is made with chicken, coconut and turmeric, and is available in single pack or multipack. The bars can be broken into the perfect bitesize portion and include a sprinkle of flaxseeds and banana to make a delicious and healthy snack to keep dogs’ tails wagging.

 

In addition to the chicken On the Go Bar, Lily’s Kitchen has introduced a second grain-free recipe made with beef, spinach and cinnamon. Both bars are vet and nutritionist approved, ensuring pets’ nutritional requirements are being met.

 

Sam Crossley, marketing director at Lily’s Kitchen, said: “Just like other pet parents, our dogs often come with us when we get out and about, but it can be a bit tricky keeping to regular feeding routines. We’re so excited to share our new On the Go Bars which take the pain out of ‘mobile mealtimes’. With these new additions to our menu, pet parents can be confident their dogs are enjoying a nutritionally complete, balanced meal even when not at home.”

 

Also new to the dog menu are Protein Bites. Lily’s Kitchen has expanded its treats range to include these little bags of bites that pack a real protein punch, made with lean proteins and healthy ingredients – perfect for busy dogs.

 

The range is available to purchase in two recipes – Chicken or Turkey & Whitefish – which both contain tasty peanut butter, an excellent source of protein and healthy fats, vitamins B and E, and niacin.

 

“These handy dome-shaped snacks are the perfect pick-me-up for your dog, giving a protein boost throughout the day,” said Sam. “From long walks to road trips, or just supporting you during your busy schedule, our new On-The-Go Bars and Protein Bites are a great way to refuel and energise your dogs.”   

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