Visitors to PATS Telford in September can expect a busy and exciting show as almost every stand at the two-day event has now been sold.

The exhibition hall at The Telford International Centre will be packed with stands showcasing new products. And there will be lots to see and talk about with over 200 companies exhibiting.

As well as meeting up with a long list of PATS regulars, visitors will be greeted by a host of new faces when the show takes place on Sunday, September 24, and Sunday, September 25, 2017.

A growing number of companies are choosing to exhibit for the first time as they see PATS as the perfect opportunity to showcase their products to retailers and overseas distributors.

And more international exhibitors are also using PATS as a platform to launch their products on to the UK market.

PATS Telford attracted a total of 2,009 visitors in 2016 – the second year in a row that the 2,000 barrier had been broken – and with so many exciting plans for 2017 it could easily be another record-breaking year.

New pet brand Hidey Hidey will be appearing at a PATS show for the first time and founder Johanna Buitelaar said: ‘We really are very excited to be exhibiting at PATS. Hidey Hidey is our second major launch this year and follows hot on the heels of Memory Bloom. The feedback for Memory Bloom has been amazing and now we can’t wait to unveil the Hidey Hidey range as well. We believe that both new brands are pretty unique in the trade and PATS Telford is giving us the perfect opportunity to showcase them to potential buyers and retailers.”

TropiClean, a manufacturer of grooming and oral care products, is also looking forward to its first ever PATS show. “We could not ask to be in a better place than PATS Telford to show the entire trade why TropiClean items are so unique and, more importantly, how proven all ranges are,” said the company’s Paul Mercer. “Our objective at September’s show is to further widen our customer base, as well as look to extend our offerings with current customers.”

One of PATS Telford’s most popular features is the New Product Showcase, which saw an impressive number of over 260 entries last year. Early indications suggest this figure will increase in 2017, and all items will be displayed prominently in the exhibition hall.

The Showcase entries will be judged by a panel of retailer judges for the New Product Awards on the first morning of the show, and the winners will receive their honours at the PetQuip Awards Dinner on the evening of the opening day.

Winning an award in the PATS New Product Showcase can be the launch pad to huge sales. That’s according to companies whose new products have been recognised at previous exhibitions.

For All Dogkind has won the Grooming Product Award at PATS in the past, and Laura Redstone said: "After winning the award we were overwhelmed by the trade enquiries we received from both the UK and overseas. The accolade gave DogKind a superb launch platform into the pet and grooming industry.”

To help make the visitor experience even more enjoyable and rewarding, visitors will receive free show entry, free parking, a free catalogue and many special offers. There will also be a full programme of free seminars and grooming demonstrations.