Following a record  growth year of 130% (ending March 2015), Accapi Group, the exclusive European distributors of Ruffwear, Kurgo and Planet Dog, has some exciting plans for these innovative, high quality pet brands.

With strong growth forecasted for 2015/16, Accapi hasdeveloped a comprehensive commercial package of customer service and marketing initiatives to develop retailers' businesses.

Investment in additional personnel and the creation of the new position of Marketing Manager will enable swift execution of these new initiatives.

Jade Lambourne (pictured) has joined the team as Marketing Manager from a fast-paced retail background in the sports sector. She is familiar with the challenges of both online and bricks and mortar stores.

Jade is committed to running interactive promotional activity for Ruffwear, Kurgo and Planet Dog Stockists both in store and online to encourage footfall and conversions.

She will be creating promotional activity for summer, producing rich, original content for their product ranges and continuing their innovative customer service package, supporting retailers through improved training resources including multi-lingual training videos and new informative POS.

To contact Jade email  jade.lambourne@accapigroup.com or call 01207 291 261.

Vanessa Vahl has considerable customer service experience working with big retailers such as ASOS. As a native German speaker, she has worked for a number of global businesses helping to bridge the gap for German speaking retailers.

Vanessa will be crucial to the success of the company's international relations, supporting International Customer Service Manager Frauke Gamblin to develop closer relationships with key European retail partners.

To contact Vanessa email vanessa.vahl@accapigroup.com or call 01207 291 248

Ruffwear is launching seven innovative new products in 2015 including a specially developed apparel piece which will be hitting the European market before the USA.

In addition Ruffwear has redesigned 10 existing products, plus its entire branded packaging range for 2015.