In This Issue
WildWash ranked #1 ethical pet grooming brand
New 'Doggy Boot Camp' podcast launches to turn chaotic canine car journeys into calm cruising
Pet retail group Jollyes opens 120th store
Trinkety Paws set to launch new designs at Crufts
Breathless bulldog gets new lease of life
Millions of pets just one vet bill away from being homeless
Natural VetCare relaunches to move pet supplements beyond treatment into everyday care
Durham Animal Feeds launches new ‘Big Licks’ range
World’s greatest celebration of dogs returns
Get your own copy of Pet Trade Xtra
Popular independent pet shop closes
Pet insurance firm appoints new chief executive
Interzoo 2026 starts with two exciting events: Petfood Forum Europe and Sustainability Conference
Independent retailers warn of bleak outlook for 2026
The best of last edition of Pet Trade Xtra
Pet shop owner issues ‘buy local’ warning
Popular independent pet shop set to close
Dog lover launches range inspired by classic football kits
Premium dog bed brand seeks independent stockists
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Editorial: neil@pottingshedpress.co.uk

Advertising: alan@pottingshedpress.co.uk


Premium dog bed brand seeks independent stockists

 

Premium luxury dog bed brand Baker & Bray is expanding into the retail sector, following significant success through its direct-to-consumer (D2C) channel, and the South Wales-based company is now actively seeking independent pet specialist retailers to join its growing network of stockists.

 

Having sold more than 15,000 beds online, Baker & Bray has built a dedicated customer base and is known for their outstanding quality, durability, comfort and design. The company has also established a visible presence at leading pet and trade exhibitions across the region and is now poised to bring its award-winning range to bricks-and-mortar retail partners.

 

Baker & Bray’s hypoallergenic dog beds are crafted with orthopaedic memory foam to provide superior comfort and support. Manufactured in Europe using recycled and sustainable materials, the beds combine premium construction with responsible sourcing. The range has been recognised as “Best Dog Bed” by The Telegraph for three consecutive years.

 

The collection is available in nine stunning colours in four sizes to suit any dog or home décor requirement. Featuring a removable central mattress that can be used in crates or when travelling all covers are interchangeable covers offering added flexibility for customers as lifestyles change. All beds are supported by a 30-day trial period, allowing purchasers to claim a full refund if not completely satisfied a guarantee that retail partners can confidently extend in store.

 

To support its retail network, Baker & Bray offers a comprehensive 90-day stock guarantee. Retailers can return any unsold products after 90 days for a full refund, providing a risk-free introduction to the range. In addition, the company operates a fulfilment service that enables retailers to earn commission on sales of products not physically stocked in store, ensuring access to the full collection without additional inventory commitment.

 

The brand’s best-selling large beds retail at £154.99, reflecting its premium positioning within the market.

 

Managing Director Neil Taylor commented: “We are incredibly excited to partner with forward-thinking pet stores and garden centres ready to offer their customers something truly exceptional. Today, pets are not simply animals they are cherished members of the family. Modern pet parents seek the same standards of quality, comfort and design for their four-legged companions as they do for themselves.

 

“As the luxury pet market continues to experience significant growth, this represents a genuine opportunity for retailers to meet rising demand with a premium product that stands apart not one that saturates the sector, but one that elevates it.”

 

Independent retailers interested in becoming a Baker & Bray stockist are invited to get in touch to discuss limited partnership opportunities. Email bark@bakerandbray.com

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