IVC Evidensia has announced the launch of a new unified brand for its UK business, bringing a refreshed identity and clearer client proposition to more than 900 veterinary practices across the country and its hospital, farm and equine businesses across the country.
The new brand – inspiring vet care – will be introduced in phases throughout 2026 and will be presented as a strong endorsing brand in support of the current local clinic names. It will support practices to communicate their services clearly and consistently to clients, and help teams to highlight the excellent clinical care and everyday support they provide, in a way that is easy to understand.
Built around its core pillars of innovation, value and care, the brand simplifies how the group presents its full range of services, from daytime practices to referral hospitals, and farm and equine care. It reiterates a commitment to continuity of care from existing practice teams and safeguards local clinical independence. It also spotlights shared best practice across more than 3,000 UK vets, specialist expertise within referral centres and hospitals, and investment in technology to better support frontline care.
The development of inspiring vet care was led by new Chief Customer and Marketing Officer Richard Cristofoli and shaped by extensive research with clients and clinical teams. The brand was rigorously tested to ensure it reflects what matters most to veterinary professionals and pet owners.
Lime Trees Vets in Stoke-on-Trent is the first practice to adopt the new look and identity. More practices will follow in the coming months, and the roll out which includes updated signage, uniforms, client materials and refreshed digital channels, is expected to be complete by late 2026.
George Dymond, CEO of IVC Evidensia UK and Ireland, said: “Today’s launch is an important step in strengthening how we explain who we are and the excellent care we deliver. inspiring vet care brings our UK network together under one clear and consistent message whilst retaining the local name. Our vets are pivotal to their local communities and everything we do is aimed at supporting them in providing quality care. We believe this new brand will support our teams, improve client understanding and help us champion the standards of clinical excellence already happening across our practices every day.”
IVC Evidensia will transition practices to the new brand throughout 2026. Updates to its website, client campaigns and social media channels will follow as the programme progresses during the year.
