In This Issue
Young entrepreneur takes pet food world by storm
Pets at Glee showcases wide range of pet products
Raw-feeding campaign creates massive 'on-air' exposure
Survey highlights positive attitudes towards raw feeding
Advertising watchdog upholds complaint against PETA
Collared Creatures introduces new range of leads
Arden Grange celebrates 'Sensitive September'
How PATS has helped Pet Munchies to grow into a successful business
First-of-its-kind pet nutrition from Hill's
PetSafe Brand to unveil new Drinkwell fountain range
National census reveals habits of UK's guinea pigs
How will Boris Johnson find time for new dog?
Industry seeks leading role as CITES targets marine ornamental fish trade
US Secret Service dog awarded ‘Animal OBE’
Brits splash the cash on beauty treatment for pooches
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Pet firm appoints National Account Manager
Poppy’s Picnic to launch new COMPLETE meals and trade deals at PATS
Scruffs appoints new Head of Sales to increase domestic growth
NAF unleashes sponsorship sparkle
Brambles Giveaways prove huge success for wildlife rescue followers
Pet food firm celebrates 25 years of nutritional excellence
PetQuip Awards nominated Trespaws introduce Titan Dog Ball Launcher
Gold standard in rabbit care for veterinary hospital
Karen celebrates 40 years at veterinary group
The best of the previous Pet Trade Xtra
Dragons’ Den pet-food duo to exhibit at PATS
Calls for compassionate leave after the death of a pet
Natures Menu creates brainteaser to celebrate national event
New range from Betty Miller brings baked treats to dogs on a grain free diet
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First-of-its-kind pet nutrition from Hill's

Hill's Pet Nutrition has launched Prescription Diet Gastrointestinal Biome, a revolutionary diet addressing fibre-responsive digestive disorders in dogs and cats.

 

This first-of-its-kind, great-tasting nutrition includes ActivBiome+, a breakthrough technology that actively promotes regular healthy stools and supports digestive health in pets.

 

Hill’s nutritionists and veterinarians are at the forefront of pet GI microbiome research, and after many years of work, have developed this formula that uses the power of pets’ own microbiome to support digestive health and well-being.

 

ActivBiome+ Technology is a proprietary blend of active fibre ingredients clinically proven to support the growth of beneficial gut bacteria to help restore the balance of pets’ unique gut ecosystem (microbiome) and maintain digestive health.

 

ActivBiome+ Technology has been proven to provide numerous benefits for dogs and cats including:

  • Nourishing gut microbiome and promoting beneficial bacteria
  • Activating the microbiome to release and convert fibre-bound polyphenols into more potent anti-inflammatory and antioxidant postbiotics
  • Increasing short-chain fatty acid production to nourish colon cells
  • Promoting healthy stool quality in healthy cats and dogs with enteritis

Hill’s Pet Nutrition believes that the right nutrition has the power to help support health and wellbeing, which is why the latest scientific research and clinical expertise is used to develop foods that address a range of health issues.

 

The new range is available in delicious kibble for both dogs and cats and an irresistible stew for cats.

 

You can find additional information, product range and benefits here: https://www.hillsvet.co.uk/pet-solutions/gi

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