In This Issue
Revealed: Top 50 pet industry news stories of 2018
Merry Christmas to all Pet Trade Xtra readers
Owner ‘distraught’ after Pets at Home grooming incident
New appointments at pet food firm
HOWND set to launch Hemp Wellness Treats Starter Pack with free counter display
HiLife’s natural pet food range in Top Products List
Chuckit! plays Santa Paws to homeless pups
Nutrition experts reveal results of Ambassador campaign
Pet food company partners with leading rugby club
Aviemore’s on the horizon for CSJ team
Partnership aims to improve outcomes for pets
The best of the previous Pet Trade Xtra
Pet shop owner devastated by £60,000 raid
Natural Instinct recalls Wild Venison cat food
Law Print partners on refresh of grain-free pet food brand
Vet issues winter warning to dog owners
International interest soars in PATS trade exhibition
National award for pet-tech product entrepreneur
Vet students strip off for a good cause
Specialist retailer branches out into dog treats
Plans to turn former pet store into shop selling pies and pasties
WHIMZEES releases seasonally-shaped dental chews
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HiLife’s natural pet food range in Top Products List


Specialist petfood brand, HiLife, celebrates as its range of natural dog and cat food is named Top Launch for the Petcare category, by The Grocer in its Top Products Survey 2018.


The HiLife It’s only natural range was selected for this top spot by The Grocer’s editorial team for being on trend and “good enough to eat”. The publication’s Top Products Survey is produced annually and is a highly influential list for businesses supplying the grocery industry.


Owned by Town and Country Petfoods, HiLife developed the popular range using only natural ingredients such as meat, fish and garden vegetables. Produced with the health-conscious pet owner in mind, each of the hand-prepared dishes contains no artificial colours, flavours or preservatives - meeting the growing demand for natural pet food made with high quality ingredients and attention to provenance.


Prior to the launch of It’s only natural, HiLife undertook substantial research with consumer groups to understand the meaning of ‘natural’ to pet owners. The team used this insight to identify consumer priorities and create products that would stand out in a crowded pet food market.



Commenting on the win, Tony Parkinson  (above), Managing Director at HiLife said: “Our industry is highly competitive. As one of the smaller players in the petfood market, we have to work harder and smarter to maintain our position. Our products have to deliver results for both stockists and our customers. It’s why we’re proud to have been recognised by The Grocer for our launch of HiLife It’s only natural.


“For more than three decades, HiLife has put its passion for producing high quality and premium pet food at the heart of its business. As a brand we aim to bring a stream of new and unique products to market that pet retailers can be confident meet the needs of today’s discerning consumer.


“This acknowledgment from The Grocer is a real pat on the back for the whole team and a fantastic way to see out an incredible year of business.”


The HiLife It’s only natural range for cats and dogs is available now in independent pet stores, supermarkets and online.


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