Specialist petfood brand, HiLife, celebrates as its range of natural dog and cat food is named Top Launch for the Petcare category, by The Grocer in its Top Products Survey 2018.
The HiLife It’s only natural range was selected for this top spot by The Grocer’s editorial team for being on trend and “good enough to eat”. The publication’s Top Products Survey is produced annually and is a highly influential list for businesses supplying the grocery industry.
Owned by Town and Country Petfoods, HiLife developed the popular range using only natural ingredients such as meat, fish and garden vegetables. Produced with the health-conscious pet owner in mind, each of the hand-prepared dishes contains no artificial colours, flavours or preservatives - meeting the growing demand for natural pet food made with high quality ingredients and attention to provenance.
Prior to the launch of It’s only natural, HiLife undertook substantial research with consumer groups to understand the meaning of ‘natural’ to pet owners. The team used this insight to identify consumer priorities and create products that would stand out in a crowded pet food market.
Commenting on the win, Tony Parkinson (above), Managing Director at HiLife said: “Our industry is highly competitive. As one of the smaller players in the petfood market, we have to work harder and smarter to maintain our position. Our products have to deliver results for both stockists and our customers. It’s why we’re proud to have been recognised by The Grocer for our launch of HiLife It’s only natural.
“For more than three decades, HiLife has put its passion for producing high quality and premium pet food at the heart of its business. As a brand we aim to bring a stream of new and unique products to market that pet retailers can be confident meet the needs of today’s discerning consumer.
“This acknowledgment from The Grocer is a real pat on the back for the whole team and a fantastic way to see out an incredible year of business.”
The HiLife It’s only natural range for cats and dogs is available now in independent pet stores, supermarkets and online.