In This Issue
Dog toy gets set to become a Christmas bestseller
Raw pet food recalled after salmonella alert
PATS sponsors Dogs for Good puppy
Pet firm's social media campaign hits a million
Scruffs improves and re-brands cat bedding collection
Different Dog introduces festive fine dining for Fido
Tetra adds105L aquarium to popular Starter Line range
Pet retailers urged to spread ‘Don’t wait, vaccinate’ message to rabbit owners
Don’t tough it out - RESIST!
Get your own copy of Pet Trade Xtra
Pet shop set to close after 53 years
Shopping centre boost for pet shop business
Miracle Hand Barrier Serum from HOWND - a game changer for groomers’ hands
Nigel Moult is the new Commercial Director for Pet Brands
The best of the previous Pet Trade Xtra
Plans to tackle pet food factory smell given green light despite objections from local residents
American retail giant bans sale of pet food containing artificial colours, flavours and preservatives
Britain's most dog-friendly pub revealed
New trading standard guides launched to help pet retailers
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Miracle Hand Barrier Serum from HOWND - a game changer for groomers’ hands

The HOWND team's dogged determination to keep one step ahead of the curve has once again driven the company to create an innovative new hand care product for professional groomers - HOWND's Miracle Hand Barrier Serum is a skin protection solution unlike anything else on the market.


The inspiration for this latest innovation by the multi-award winning pet care brand came from groomers who often complain of sore, chapped skin. Their hands are constantly immersed in water, exposed to drying heat and surfactants that can damage the epidermis layer of the skin, often causing long term damage, and exacerbating conditions such as eczema and dermatitis.


HOWND, winner of two Petquip Gold awards at PATs earlier this year created this revolutionary serum so that it absorbs effortlessly into the skin, creating a protective barrier on the epidermis that blocks free radicals and skin irritants from penetrating the skin. It is set to become an essential product for professional groomers.


Unlike creams and steroids for hands that are only temporary fixes, HOWND's Miracle Hand Barrier Serum, when used at least twice a day (morning and at bedtime), strengthens the natural barrier of the skin, resulting in hands that not only feel soft and hydrated but are protected from further damage too.


HOWND's innovative new serum is being hailed as a game changer by professional dog groomers (and by hairdressers who also suffer with skin issues), and is set to become an essential part of every groomer's daily hand-care regime.


HOWND's Miracle Hand Barrier Serum is mild and gentle on the skin and is fast absorbing and non greasy; but don't be fooled, it packs a powerful punch and with regular use skin feels stronger, healthier and moisturised. It is paraben free, fragrance free, and like all HOWND products is Cruelty-Free International certified and vegan.


Jo Amit of HOWND says: "Groomers often have very painful and damaged skin that can make their hands look unsightly. Our serum nurtures the skin and keeps it supple so that it stretches not cracks. Since the epidermis is being strengthened, it can even help prevent hair splinters.


"We invented the Miracle Hand Barrier Serum to combat this problem and users are reporting a remarkable change to the texture of their hands."

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