Paleo Ridge has extended its sponsorship of the Tails We Win flyball team to fulfil the team’s dog food needs.

Since 2018 Paleo Ridge has partnered with Tails We Win, offering a discount across its market leaving raw food range. With the Paleo Ridge brand logo featuring on the team’s shirts, the company has now increased its association as the official food partner and major team sponsor.

Tails We Win are five times British and European flyball record holders and are the current holders with an impressive time of 14:53. Tails We Win have qualified to compete in the Flyball Open World Cup (FOWC) 2022 at the end of the month. The FOWC will see the best flyball teams from all over the world gather to compete in Belgium. 

Paleo Ridge is supporting Tails We Win by providing the flyball team with high-quality raw dog food. Flyball is an agility-based sport with complex technique and training behind it, so Tails We Win need to ensure its dog athletes are in the best possible condition to compete. Feeding a raw diet is believed to improve overall dog health and can also improve gut health.

Joe Lamont, owner and lead trainer at Tails We Win, says: “We are delighted that our partnership with Paleo Ridge has been expanded. Feeding Paleo Ridge products reassures us that we are giving our athletes the right food, with the quality and nutritional value to help them thrive. We’re honoured to be representing the nation in the upcoming Flyball World Cup and will be proudly wearing the Paleo Ridge logo on our team shirts.”

Will Green, Director of Marketing at Paleo Ridge, says: “Flyball is the largest dog sport in the country and it’s mentally and physically stimulating for our furry friends. Tails We Win is an excellent team, and Joe is a world-renowned dog trainer, so we are extremely proud to be increasing our sponsorship to continue our support.”