US-based pet food manufacturer Whitebridge Pet Brands has merged with Agras Pet Foods, a European-based pet nutrition company. Both companies are now fully owned by NXMH, a Belgium-based investment firm. 

Olivier Amice, current CEO of Whitebridge Pet Brands, will become the CEO of the combined business. 

“Our goal has always been to build a global natural health nutrition company,” said Amice. “Together, Whitebridge and Agras make a major leap toward that goal with sales in more than 50 countries and four plants that service a larger geographic footprint. More importantly, Agras and Whitebridge are compatible, with talented teams, a shared nutritional belief of natural and minimally processed pet food and a portfolio of strong, purposeful brands delivering on the promise of health and happiness for dogs and cats.

“This merger is in the spirit of our philosophy of ‘Better Together’. It allows us to accelerate our development with more innovation made available to more markets. We will continue to bring to our retailers relevant and differentiated solutions to help them maximize the potential of their stores.”

Whitebridge Pet Brands will continue to operate from both St. Louis, MO, and Genoa, Italy and expects no disruption to customers of either company during the integration.

Whitebridge Pet Brands is maker of Tiki Pets brand cat and dog food, complements, toppers and treats.