The British Independent Retailers Association has urged new Prime Minister Rishi Sunak to focus on stabilising the financial market.

With independent retailers across the UK entering the 'Golden Quarter' of trading as the festive season approaches, BIRA has stressed now is the vital time for the government to bring certainty back to the country which could help thousands of businesses survive the turbulent period.

Jeff Moody, Commercial Director of BIRA, said: "We welcome the news that Rishi Sunak is the new British Prime Minister and we hope this ends the period of uncertainty for business' and the country as a whole.

"Anything that will stabilise financial markets and improve consumer confidence will help the High Street in such a vital trading period is key and we hope that they restore the much needed confidence in the financial market after so many weeks of turbulence.

"Now we ask for the Prime Minister and his cabinet to concentrate on reducing the cost burden now with prompt support for business on energy and tax burdens but also in the long term by committing to reducing the rates burden on 'Bricks and Mortar' retailers to prevent further closures announcements," he added.

This week's call from BIRA follows earlier requests for the government to deliver confidence, clarity and certainty for its traders.