The Australian firm behind this week’s acquisition of UK brand Billy + Margot says it aims to be the leading producer of natural pet food in the world. David Grant, CEO of Real Pet Food Company, admits that success in strong markets like Britain is crucial to fulfilling his company’s goals.
David Grant spoke exclusively to Pet Trade Xtra after the announcement of RPFC’s purchase of Billy + Margot from the Company of Animals.
Why is the UK pet market important for your company’s growth?
V.I.P Petfoods Pty Ltd, trading as Real Pet Food Company (RPFC) in Australia, has the ambition to be the leader of real, natural pet food company globally. The UK, being one of the most important pet market that is growing fast in natural segment, strategically fits into to our company’s strategy.
How much do you know about the UK pet owner?
UK pet owners are following all the global trends, particularly mimicking human trends, and are seeking product ranges that include natural, organic, grain-free, fresh/ frozen and single source proteins pet food. Pet parents are looking for healthy wholesome food for their fur baby. The super-premium and natural pet food segments are growing strongly in the supermarkets, while natural is currently 11% of the market worth – around £250 million. Demand for natural and grain-free pet food in the UK is second only to the US.
How did the acquisition of Billy + Margot come about?
V.I.P Petfoods Pty Ltd is always on the lookout for brands that fit our strategy for growth globally, and when we met Marie, the founder of Billy + Margot, and heard the story of her brand, and learned about her products, we knew it was a perfect fit. Billy + Margot appeals to the growing number of premium consumers and it complements our portfolio.
Does the Billy + Margot brand fulfil all your company’s key objectives?
‘Real Love’ is a value that is very strongly shared between Real Pet Food Company and Billy + Margot. The fact that B+M came about to provide a healthy version of ‘ice cream”’so that dogs and their people could enjoy a treat together without compromising the health of either, is exactly the passion we are looking for when growing our global portfolio of pet food brands. The emphasis on fresh natural ingredients that are specifically formulated for dogs’ nutritional needs, providing transparent information on all the ingredients and their health benefits is a great fit between B+M and RPFC.
Tell us a bit about your company.
Real Pet Food Company has its heritage in family-owned and run pet food businesses in Australia. Two generations ago a hard-working family with a vision started making pet food in a shed in Queensland. Now, two decades later and with backing from one of Australia’s leading private equity firms (Quadrant Private Equity), we have grown to multiple manufacturing sites across Australia, and we are making headway into global markets including the US, China and now the UK. We are a global company with a portfolio of high-profile brands and we continue to seek like-minded independent companies to join us on our journey. We were recently named one of Australia’s Most Innovative Companies by the Australian Financial Review.
Will you be launching new products on to the UK pet market?
Yes. We can’t say too much right now, but acquisition is part of our global strategy and we are always looking all over the world for pet food brands that fit our strategy.
Is the appeal of natural and organic food and treats growing worldwide?
Yes, natural, organic, grain-free, fresh/frozen and single source protein are all trends that are growing worldwide. Pet parents are also looking for gourmet treats for their pets that aren’t going to compromise their health – which is exactly where the Billy + Margot brand began – and food and treats that are made from the best, freshest whole ingredients.Food is one of the biggest expenditure that people make for their pets, and the proportion of premium and boutique pet food is growing. Pet lovers are looking for the same levels of quality, freshness, nutrition and enjoyment for their pets as they do for themselves, and they are actively seeking out brands that offer those functional and enjoyment benefits for their pets.
The pet food market is quite competitive, what gives your company an edge?
Our company is the largest manufacturer of chilled pet food in the world, while at the same time our capabilities mean we can manufacture any format of pet food, from dry to wet to chilled to treats.
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Secrets behind a successful pet treats business
In just over six years businesswoman Suzanne Rothman has built Pet Munchies into one of the leading brands in the UK pet food and treats market. The dramatic growth of this growing company has led to success at the PetQuip Awards, winning silver in the Pet Product Innovation of the Year (Food & Treats) category for its Natural Duck Drumsticks...
In just over six years businesswoman Suzanne Rothman has built Pet Munchies into one of the leading brands in the UK pet food and treats market. The dramatic growth of this growing company has led to success at the PetQuip Awards, winning silver in the Pet Product Innovation of the Year (Food & Treats) category for its Natural Duck Drumsticks.
Suzanne is modest by nature but is a firm believer in the quality and wide range of products she had helped to produce since launching the company in March 2010.
This week Suzanne (pictured above right receiving her PetQuip Silver Award from Pat Flynn, spoke to Pet Trade Xtra about the company’s rise to stardom.
“ I have always been a huge animal lover and enjoy flyball and agility with my dog ,” said Suzanne. “There was nothing on the market that I personally was happy to give to my dog – I would only give it something to eat that I would also eat myself.
“I had quite a few boxes that needed ticking in the type of healthy treat I was looking for: all natural ingredients; quality human grade meat; low in salt; low in fat.
“I wanted to include treats that were single source protein, grain free, wheat, soya and gluten free.
“There are so many dogs with allergies and intolerances, I wanted to have a range of treats so that we had something suitable that owners could give to their dog in all shapes and sizes.
“Dogs go on their sense of smell and I wanted to have something delicious that even the fussiest of dogs would adore.
“As there was nothing on the market at that time, I decided to do it myself, and that is how Pet Munchies was born.”
How did you get started?
I had no experience at that time in the pet industry. I was the first person in the UK to pack treats in see-through pouches so that people could see the product they were purchasing. There was a recession at that time in the UK and I did not even know who to approach in the pet industry. I finally managed to show my products and I was told that nobody would pay £2.99 for a pack of treats for their dog and that they would only pay £1. There were a few who saw my passion and determination and believed in me, and said they would try it. I had always said there were so may dog owners out there who shared the same principles that I had with my dogs.
Are you the one who comes up with the ideas for your products?
I personally develop and decide each and every product to ensure it meets all the criteria to become an addition to the range. I have a tick list for each and every ingredient that is in the treat. I first sit down with my dog who is the fussiest of eaters, and we both have a munch on my new development. If he likes it, I then branch it out and test it on other dogs. Our company motto is: ‘Sealed with a Dog’s Approval’.
Where do you get those ideas?
I am always thinking of new ideas, recipes and products. My goal is to give the highest quality treats, which the average consumer can afford to give to their pet. I find inspiration everywhere I go. My thoughts are, why should that human food not be available for a dog, but I keep it real. I want real treats for real dogs, after all our dogs did originally come from the wolf.
Do you get assistance from a food technician when thinking up new recipes?
Yes I give a guide to what I am looking for, and then get them to look into it to see what works best for mass production.
What makes your products stand out from the rest?
Quality Human Grade Ingredients. We don’t cut corners. If I am not happy to eat it myself then I will not give it to a dog. Pet Munchies only uses the finest natural ingredients, which are full of natural goodness. As I said I am a huge animal lover and I also do have ethics. For example, we will only use chickens that are free roam.
What has been your bestselling product over the years?
Chicken and Duck have been great selling lines, but we have recently introduced a low fat Venison treat, which is proving to be very popular.
What’s it like to win an award an industry event?
My passion is second to none, and first and foremost it is all about our beautiful four legged wonderful friends and enhancing the quality of their life by giving them such a delicious variety of delectable gourmet treats. To be recognised for my passion by the pet industry for my work is truly an honour.
What’s the next big thing for Pet Munchies?
I have a long list of ideas, all of which I hope are going to be the next big thing. Watch this space.
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Natural dog food start-up set to reach million pound milestone
Pure Pet Food has rapidly expanded since its launch, with turnover growing by 400% and 300% in the last two financial years respectively. It has a projected turnover of £750,000 to £1 million by 2016, a massive increase from just £32,000 in 2014...
Pure Pet Food was developed and launched by two Yorkshire friends, Daniel Valdur Eha and Mathew Cockroft, with a keen interest in nutrition. Taking the principles of a healthy diet for humans, the friends applied the science to dehydrating natural foods to create a unique dog food.
The pair secured interest from Kelly Hoppen and Deborah Meaden on hit BBC business show Dragons Den but declined both offers, despite even agreeing to eat the food at their request. Shortly after their TV appearance, the company secured a listing at Pets at Home and was awarded Best National Start-up by Lloyds TSB.
Seeing the potential in the business, Pets at Home then invested in Pure Pet Food and now works to help the business grow via mentoring and business support.
Pure Pet Food has rapidly expanded since its launch, with turnover growing by 400% and 300% in the last two financial years respectively. It has a projected turnover of £750,000 to £1 million by 2016, a massive increase from just £32,000 in 2014.
Pets at Home stocks an extensive range of the company’s products, including delicious dinners for dogs, as well as treats.
Mathew Cockcroft, one of Pure Pet Food’s founders, said: ““We’re thrilled at how much we’ve grown since we made the first batches of Pure in Dan’s kitchen. Since then we’ve taken on full time staff and even have our own premises where we can make all of our own products.
“Pets at Home’s support has been invaluable in helping to take our business to the next level and it’s been great to work with industry experts as we continue to develop more new products which are at the cutting edge of the pet food market.”
Gavin Hawthorn, Director of CRM at Pets at Home, is heavily involved in Pure Pet Food’s business support. He said: “We’re always looking to find and offer the most innovative pet products possible to our customers, so Pure Pet Food was an obvious collection for us to stock. As a business, we’re keen to support start-ups and to help our suppliers be as successful as possible, which is why we jumped at the chance to invest in Pure Pet Food.
“The company’s founders are as passionate as we are about providing the best nutrition possible for the nation’s dogs and we love working with them to promote the range. We’re thrilled that the business has seen such tremendous growth”
For more information on Pure Pet Food at Pets at Home visit: www.petstathome.com
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 One of the core messages emanating from PATS Telford was that the UK’s premium pet food sector is in fine fettle and leading from the front.
For some years now the UK’s artisan food and drink scene has being seizing the attention of health conscious humans, banging the drum for flavour innovation, ingredient provenance, nutritional depth and label clarity; bold, unwavering messages that don’t simply resonate with our island’s increasingly vocal, health conscious consumer, but with a growing chatter of overseas pet lovers looking to embrace British-based goods.
The Dog Treat Company (DTC) is one such family-owned operation enjoying the euphoria of being British, loud and proud.
According to DTC’s founder Joe Halliwell, "In the same way we put our trust in Japanese innovation and Germany’s precision engineering, the UK is establishing an unrivalled reputation for ingredient integrity.
"Whether it's companionship (completing the family, post-divorce camaraderie or ‘empty nester’ rapport), a willing jogging buddy or the last piece in the family jigsaw, dogs are being pampered and appreciated like never before."With overseas orders and enquiries now accounting for a significant swathe of DTC’s sales – Australia, Norway, Italy, The United States, South Korea, Germany and Holland (to name but a few) – there’s now a fantastic opportunity for GB’s peerless pet food fraternity to truly make its mark in a post Brexit world.
It seems that different markets embrace our Dog Treats for a variety of distinct reasons – for some it’s the quirkiness of our tongue-in-cheek tone of voice and packaging, whilst for others it’s our uncompromising insistence on only using free-range chicken, eggs and beneficial herbs.
In the United States and Norway they are ahead of the curve regarding why pet food must include health assisting ingredients like turmeric and black pepper, whilst elsewhere in Italy, Germany and Holland (like Britain before) many family units no longer seem complete without the presence of a four legged friend. Further afield pet pampering sits at the very heart of South Korea’s blossoming fascination with small, low maintenance, urban dogs.
Whatever the individual market reasons for DTC’s growing overseas appeal, the underlining message is unquestionably that of a proud British pet food pioneer that has taken the trouble to understand its diverse yet flourishing customer base. www.thedogtreatcompany.co.uk
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Money raised through Beaphar's annual Worm Awareness Week has helped Rose, a dark blue roan Cocker Spaniel, to undergo extensive training to become a hearing dog.
As part of her Hearing Dogs for Deaf People programme, Rose had daily socialising and training sessions with her socialiser Malcolm. In addition, she has had fortnightly formal training sessions with three other puppies of similar age, plus home visits and continuous assessments by Malcolm's trainers Elin and Aimee in towns and parks.
Towards the end of March she had her eight-month assessment which determines which role she might play in the future. Rose demonstrated impeccable skills and characteristics, so much so that she was shortlisted as a potential breeding scheme dog – a great honour as only a few can qualify.
Her ongoing training and further assessments continue with some of the physical checks e.g. eye sight, DNA and joint x-rays which are more extensive than what most humans go through. Rose was recently chosen to perform in front of Princess Anne at the HD headquarters in Saunderton, Buckinghamshire on the event of a tea party to mark the approval of a new Hearing Dogs visitor centre.
She is currently working towards her 4-Star which is the highest level in Hearing Dogs for Deaf People star awards. Her socialiser has started teaching her some ground work and is currently learning how to nudge with her nose and alert her socialiser to sounds.
“The work Hearing Dogs for Deaf People do is wonderful, and we are proud to have been able to sponsor Rose through our Worm Awareness Week. We raised over £5,300 which was fantastic and everyone really got behind the campaign. The training these dogs undergo is very specialist so every little help they can get towards funding is crucial to ensure they are able to keep on enhancing the lives of those who have hearing difficulties," commented Sue Huggett, Business Manager at Beaphar.
In the next few months, Rose will find out the results of her final tests which will determine if she will become the best friend and ‘ears’ of a profoundly deaf person or, as is looking likely at the moment, will become the latest in a long line of HD ‘mums’ which will help ensure that Hearing Dogs for Deaf People has many clever little pups for years to come.
For more information on Hearing Dogs for Deaf people, visit www.hearingdogs.org.uk.
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Supa Ltd is celebrating winning a second successive Best Giftware Product award at the PATS trade exhibition with its Garden Décor range of metal animals and birds.
The range has grown in size since Supa introduced it on to the UK market at the start of the year and all the creatures featured provide an attractive addition to any garden setting. They also make a perfect gift as the judges of the PATS Telford awards discovered.
The judges, made up of a selection of independent pet retailers, were unanimous in their decision, and said of the Garden Décor range: “Looks like a very good quality product. Animal designs are currently flying off the shelves.”
The PATS Telford New Giftware Product Award was given to the striking Fox although the range caters for all tastes. The judges were also impressed with the Hedgehog design, while a range of birds – Kingfisher, Barn Owl, Kestrel, Goldfinch, Robin, Woodpecker, Pheasant and Heron – is also available. RRPs range between £14.99 and £48.49.
 “Winning the New Product Award at PATS Telford is fantastic,” said Chris Goodlad, Managing Director of Supa Ltd (pictured above). “We won the PATS Best Giftware Product category with our Peacock and Cockerel at Sandown in March and that award gave the range a huge boost. We’re hoping this latest achievement will do the same for these latest additions to the Garden Décor range.
“We also value the award because it has been given by independent pet retailers. They know which products are going to sell well in their shops, and it’s great to hear their kind comments.
“I felt that this year’s New Product Awards went to some outstanding products, so it’s a great honour to be amongst the winners again.”
As a company, Supa Ltd has discovered that the trend of garden decoration has moved towards the lifestyle end of the market, and this range of metal birds and animals fits perfectly into a growing sector.
For more information visit www.supa-aquatics.co.uk or email sales@supa-aquatics.co.uk
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The star of Channel 5’s The Yorkshire Vet has teamed up with Burgess Pet Care in a bid to encourage more rabbit owners to provide their pets with feeding hay.
Julian Norton, a partner in Skeldale Veterinary Centre in Thirsk – the practice made famous by James Herriot (aka Alf Wight) – has become the ambassador for Burgess’s Eat Sleep Hay campaign, which aims to highlight the differences between bedding hay and nutritious feeding hay.
“It’s great to have teamed up with a fellow Yorkshire company, in fact one that is just down the hill from my own practice!” says Julian, who stars in Series Three of The Yorkshire Vet which started its new series on Channel 5 last night (Tuesday, October 4).
“And I love the Burgess Pet Care ethos, which puts pets first. Some other pet food manufacturers are interested in putting profits first but Burgess have a genuine passion for doing the right thing and providing the best food for animals.”
As a rabbit owner himself, Julian is passionate about responsible rabbit ownership and is backing Burgess’s campaign to ensure feeding hay, which helps rabbits maintain a healthy gut and teeth, makes up to 85-90 per cent of a rabbit’s daily diet.
“The role of rabbits has changed dramatically over the last five years and people are now thankfully much more aware of their needs – treating them on a par with dogs and cats,” says Julian.
“However, there’s still a lot of misunderstandings when it comes to hay. Most owners don’t understand the difference between bedding hay and feeding hay and this is something that we need to educate rabbit owners on.
"Bedding hay is great for rabbits to sleep on but the nutritional value is not measured and it is often unpalatable.
"I know that Burgess put in a huge amount of effort to ensure their range of feeding hay is nutritionally balanced and palatable and the new Burgess Excel Long Stem Feeding Hay will help owners meet their rabbits’ needs.
"I was a young vet when Burgess Excel rabbit nuggets were launched – and they really changed the way rabbits were fed for the better. I feel Burgess’s new Excel Long Stem Feeding Hay is the next step in rabbit nutrition.”
www.burgesspetcare.com
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Top dog groomers battle for major honours
Top dog groomers from all over the UK and abroad competed at the British Dog Grooming Championship, which took place at the Warwickshire Exhibition Centre, Leamington Spa, on Sunday.
Top dog groomers from all over the UK and abroad competed at the British Dog Grooming Championship, which took place at the Warwickshire Exhibition Centre, Leamington Spa, on Sunday.
The event was organised by the British Dog Groomers’ Association (BDGA), and sponsored by Groomers Ltd; and was in association with media sponsors Total Grooming magazine.
Groomers competed across a range of classes and groups, and at the end of the day, Groomer of the Year judge, Kelly Davis LCGI GMG, had the unenviable task of selecting the 2016 Groomer of the Year. The coveted title was awarded to Amy Manser, who also won in 2014, as she saw off competition from Fee Brook, the winner of the Advanced Group.
Amy won the Champions Group in the morning with her American Cocker Spaniel, and in the afternoon with her Soft-Coated Wheaten Terrier.
Commenting the day, Amy said: ‘It's always a long day and with a newborn in our house, I had had less than an hour’s sleep before getting up to prep dogs and set off for the show. I was thrilled to win both the morning class and the afternoon class to become the Champions group winner, however, I never imagined I would be Groomer of the Year again, so to hear my name called was an amazing feeling. It is always lovely to have your work appreciated by others in the industry and I got wonderful comments from everyone. The British Dog Grooming Championship is always a unique event in the grooming industry and one that holds great respect from everyone, so the title is something special to be awarded.’
Earlier in the day, the Newcomer of the Year title was awarded to Katie Owen. This group, judged by Carole Gowers LCGI GMG & Chrisse Warwick LCGI GMG, saw groomers with less than 18 months’ experience take their initial steps into the competition world and then take part in an exclusive feedback seminar with the judges.
In the Creative Competition; Vikki Pearman won the ‘Classic Creative’ Class, and Lisa Hart took first in the brand new ‘Asian Fusion’ Class. Mathew Spry walked away with the ‘Future Star’ title.
A full list of results can be found on the website www.petfederation.co.uk.
Aside from the competition, hundreds of visitors flocked to watch 11 educational seminars and to do some serious shopping at almost 40 trade stands. The ever popular ‘Bring and Buy’ Sale gave visitors the chance to sell any unneeded equipment, and pick up their money when they left.
BDGA Chairman, Kelly Davis LCGI GMG commented on the event: 'The seminar rooms were packed which was very encouraging to see, and competitors particularly appreciated being offered feedback whilst in the ring as everyone felt like they took something positive away from the event. It’s clear that grooming standards continue to flourish in this growing industry. This year’s Groomer of the Year, Amy Manser, stole the show with her two flawless grooms’.
The Pet Industry Federation and British Dog Groomers Association would like to thank; Groomers Limited (lead sponsor), Christies Direct (Champions Group sponsors), Simpsons (Seminar Sponsor), and PetStar (Seminar Sponsor), as well as Total Grooming magazine (media sponsors) for their generous support. We are also very grateful for all the efforts of our judges, seminar presenters, stewards and the organising committee.
The British Dog Grooming Championship is the biggest one day dog grooming event in the UK. We look forward to welcoming groomers in October next year, again at Warwickshire Exhibition Centre.For future details or information, please visit the website www.petfederation.co.uk, email info@petfederation.co.uk or call 01234 273933.
Top picture: Groomer of the Year, Amy Manser; with Kelly Davis LCGI GMG (left), Groomer of the Year judge and BDGA Chairperson; and Graham Searle (second right) of Groomers Limited who were the main sponsors of the 2016 British Dog Grooming Championship.
Below: The Newcomer of the Year was Katie Owen. Runner-up was Lisa Mudge, and third was Margaret McDowall. The judges are Chrisse Warwick LCGI GMG (left) and Carole Gowers LCGI GMG (right).
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K9 launches new grooming van video
The team at K9 has been working hard on a new video which displays the amazing K9 Independence conversion with its own on-board power supply...
The team at K9 has been working hard on a new video which displays the amazing K9 Independence conversion with its own on-board power supply.
To celebrate this launch two lucky customers will receive nearly £1,000 of free options on the next two conversion orders placed.
Contact
T: 01323 743666
E: sales@k9dogbaths.co.uk
W: www.k9dogbaths.co.uk
To watch the video click here
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Award-winning healthy dog food brand Pooch & Mutt is launching in Dubai with World of Pets.
With Pooch and Mutt's success in the UK and other export markets, it’s no surprise that the company is experiencing huge growth internationally as the humanisation trend spreads across the global pet food market.
Pooch and Mutt founder Guy Blaskey explains: “We are dedicated to helping dogs lead healthy and happy lives and we are delighted we can now help pets in the Middle East too. Pooch and Mutt are proud to produce the best natural dog food available, packing it full with active, functional ingredients."
Hamed Yeganeh (CEO) of World of Pets continued: “Our aim is to cater to pet owners in the U.A.E who consider their pets as an important member of their family and Pooch and Mutt’s health food for dogs will help us achieve this. World of Pets’ goal is to deliver immediate and visible results that will make a real difference in a pets’ life”.
Pooch and Mutt is one of the fastest growing companies in the pet industry as the demand for nutritious, healthy, functional food sweeps the globe.
Pooch and Mutt award-winning products are available for wholesale in the UK via Pedigree Wholesale and Vital Products.
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HOWND - the grooming brand for happy and healthy dogs - has won a prestigious industry award for its national Bring Your Dog To Work Day initiative.
The Hertfordshire-based company secured the Silver Award for PetQuip’s ‘Marketing Campaign of the Year’. Held on Friday 24th June, Bring Your Dog To Work Day 2016 raised money for All Dogs Matter - a charity that rescues and rehomes more than 300 dogs a year in London, Norfolk and the surrounding areas.
Britain’s most memorable day at the office was also a huge marketing success. Despite the EU referendum result dominating the news cycle, the official #BringYourDogToWorkDay hashtag trended on Twitter - reaching over 13 million people in little over an hour. It was a similar story on Instagram, with the hashtag being mentioned over 18,000 times alongside images of dogs at work.
The day also gained significant coverage in the press, including The Guardian, The Telegraph, Metro, Waitrose Weekend and Fast Company.
“This year’s Bring Your Dog To Work Day has been the best yet in terms of popularity; the publicity and rate of participation have surpassed expectations again,” explains Jo Amit, co-founder of HOWND.
“It landed on a day of political turmoil in the UK, but I think it’s safe to say that Bring Your Dog To Work Day has become a recognised national event that has a life of its own. We’d like to thank everyone who took part, especially the official business sponsors that helped us raise money for charity by participating via the official channels. Some official sponsors also raised funds for their own local charities which was great to see.”
The PetQuip Awards are now in their fourth year and have proved to be a popular addition to the pet industry calendar. This year’s win marks an improvement for HOWND, which secured the Bronze Award for the same accolade back in 2015.
“Having worked in PR and marketing for seven years, I’ve worked on many national campaigns and Bring Your Dog To Work Day certainly ranks as the best in terms of engagement and uptake,” adds Lucas Coe, managing director of PR99, HOWND’s communications agency.
“What’s even better is that Bring Your Dog To Work Day is for a great cause and was delivered on a shoestring budget. I’d like to congratulate Jo and Mark for having the dedication to see their vision through. They should be incredibly proud of this event, which has become a staple in the national calendar.”
For further information about Bring Your Dog To Work Day, visit http://bringyourdogtoworkday.co.uk.
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Supreme Petfoods is sponsoring a new veterinary education company that will focus on rabbits only.
LagoLearn will train vets, veterinary nurses and students on the specifics of rabbit medicine and surgery, provided through lectures and workshops. The aim is to raise the standards of rabbit care equivalent to those received by dogs and cats both in the UK and internationally.
Claire Hamblion, Supreme Marketing Manager says its important that standards and capabilities in rabbit care continue to improve,.
"Rabbits are the third most popular pet in the UK and they have many specific needs when it comes to veterinary care. We want to support all veterinary practices in developing their expertise in this area so that these much loved pets can benefit from the same advances in veterinary medicine that other species enjoy."
LagoLearn founders, Mrs Jo Hinde RVN and Dr Ivan Crotaz BVetMed, both lecture internationally on the veterinary care of rabbits and are looking forward to working with the profession through this dedicated venture.
Jo (pictured above) said,: "It's great to have the support of Supreme Petfoods from the very start. We know the company has a passion for improving the lives of rabbits and a long heritage of backing high quality continuing professional development (CPD). Together, we can make sure all practices are equipped to care for rabbits confidently and competently."
LagoLearn's first training day will be held on 13th October in Berkshire and will focus on anaesthesia, dentistry and nursing, with separate streams for vets and vet nurses. Find out more at www.lagolearn.com
Vets and nurses can find out more about Supreme Petfoods at the British Veterinary Nursing Association (BVNA) Congress in October and London Vet Show (stand D34) in November.
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Scottish pet shop owners set to retire
After three decades in business, the owners of a Tillicoultry pet shop in Clackmannanshire, Scotland, are retiring at the end of this month - and are saying goodbye with a massive sale...
After three decades in business, the owners of a Tillicoultry pet shop in Clackmannanshire, Scotland, are retiring at the end of this month - and are saying goodbye with a massive sale. David Hertwig is now looking forwards to retirement after running the popular Pet Needs and Feeds in town for almost 32 years. Managing the Stirling Street store has been more than a full time job for David, who has been supported by wife Anne and later daughters Gemma and Claire. It all began when the couple invested all their savings in 1985, starting their dream family-run business in December. David had previously worked for a pet food manufacturer, where gained some insight into and got a taste for the business. They started off small, selling budgies, hamsters and rabbits while David, a welder by trade, was still working at a firm. It was tough at the start, the young family had two children with mortgages and bills to be paid – but it all worked out in the end. As the shop started standing on its own feet, and when David was made redundant, he managed to spend more time developing the store, working seven days a week and even going in on Christmas day to feed the pets. Over the years, he has progressed to keeping a wide range of pets including tropical fish, tortoises, lizards, parrots and much more. The premises were expanded too, slowly over time as they went along. David took care of the day-to-day running of the shop while wife Anne was great in supporting him by taking care of the paperwork. Retiring after three decades, he said: “I'm a wee bit apprehensive, I must admit, because I've worked quite hard and I've enjoyed what I did and I enjoy what I do. “It will take a wee bit getting used to, but I am sure it will be good.”
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Cats will jump at the chance to get their paws on All for Paws new Lamb Cat Toys. Available exclusively from Pedigree Wholesale the catnip infused toys include a Mouse Dangler, Ping Pong Spider, Cuddle Tail Wand and Door Knob Dangler!
Cats and owners alike will fall in love with the cute Mouse Dangler, whilst cats will jump at the chance to get their paws on the Ping Pong Spider.
Infused with catnip and with a ping pong ball inside the body, together with lots of legs to paw and play with, this toy will keep cats entertained and exercised.
With feather detail and a crinkle sound the 30” Cuddle Tail Wand will provide hours of interactive fun. The ultimate in kitty fun is the Door Knob Dangler which can be hung from any door knob and give cats the opportunity to leap, chase and play. Its long legs make a crinkle sound and the jingly bell will delight cats even more.
Supplied in outers of 6 and in 3 assorted colours (grey, cream and brown) All for Paws Lamb Cat Toys make the perfect Christmas gift for cat lovers. Get your paws on their now.
If you would like more information about All for Paws Lamb Cat Toys contact Customer Services on 0115 982 3900 or email sales@petproducts.co.uk.
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Dog toy expert Chuckit! set tails wagging at PATS Telford as it launched a new selection of toys, including additions to the pupular Max Glow range, an updated version of the best-selling Fetch Medley, and the brand new Rugged range designed for tougher dogs and rougher play.
Providing retailers with increased product variety, and giving its consumers more ways to play, the full new product portfolio was on display for the first time on stand E10, where retailers were able to take advantage of top dog deals across the two-day event.
Increasing the Max Glow offering just in time for the darker nights of autumn/winter, Chuckit! launched a host of updates and new arrivals, including the first glow in the dark version of the Erratic Ball. Famed for its squared corners which cause the ball to bounce every which way when thrown, the glow in the dark Erratic Ball guarantees hours of fetching and fumbling fun, even in fading light, and means owners and their furry friends can go exploring even after the sun goes down.
Due to customer demand, other newcomers to the Max Glow range include the Glow Ball Medium now available in a two pack, as well as the new Extra Large Max Glow Ball for larger than life breeds, which is compatible with the Extra Large Pro 26 Ball Launcher. Ensuring pooches can play at any time of day, and enjoy their walkies whatever the weather, the Max Glow range is the perfect collection for the autumn and winter months, allowing owners to extend a pooch’s play time with a range of high quality glow in the dark toys - which are easily charged with a torch for ‘glow on the go’.
Chuckit! also exhibited the first products within the new Rugged range - the Rugged Bumper and Rugged Flyer, which have both been designed specifically for tougher dogs, and to withstand even the most powerful paws and jaws, providing a more tailored and specialist range of toys for retailers.
Puncture proof, robust and amphibious, the Rugged Flyer and Rugged Bumper boast an ergonomic shape that allows for easy catching and pick up. Available in bright colours for easy retrieval, the thick rubber ridges ensure dogs can grip it without puncturing the material during play. Also ideal for use on both land and in the water, the Rugged Bumper is made from a high grade amphibious rubber, giving consumers more variation and product longevity when it comes to playtime with their dogs.
Will Baggaley, Brand Manager for Chuckit!, comments: “We were so excited to showcase the new toy designs on offer at PATS this year and to show retailers how they can extend their offering with a host of new hard-wearing and seasonal products which provide more ways to play. We’re really proud of the high quality materials and performance of the new additions, and so it was great to welcome retailers to the stand to experience this first hand.”
Retailers can find more information about the product range on the website: http://chuckit-toys.co.uk. Retailers can also visit http://www.petproducts.co.uk to find out more information on stocking Chuckit!.
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Leading wholesaler Battles is to sponsor the complimentary visitor car parking at BETA International 2017 as part of its commitment to the equestrian trade.
The trade fair will enjoy exclusive use of car parks North 5, 6 and 7, only a few minutes’ walk from the halls and on a free shuttle bus route operating every seven minutes. BETA International visitors will also be issued with a Battles-branded ticket, which they should surrender before leaving the car parks.
“We appreciate that travelling to the show can be expensive, so we are delighted to sponsor the complimentary car parking as our way of giving back to the industry,” said Battles commercial manager Anna Clarke. “This initiative is a great way for us to support our trade customers and the show itself. We know that it's the little things like having an easy-to-find, spacious place to park with no incurred charges that make such a big difference.”
BETA International organiser Claire Thomas added: “We are extremely pleased that we are able to offer complimentary visitor parking courtesy of Battles and very much looking forward to working with Anna and the rest of the team over the coming months. This popular visitor service is a tremendous asset to the trade fair and its visitors, allowing us to ensure that everyone enjoys a really positive BETA International experience.”
The agreement sees Lincoln-based Battles join fellow sponsors Charles Owen, Ekkia, Equestrian Trade News, Henson Franklyn, Hy, NAF, Shires Equestrian, Schockemöhle Sports, Toggi and main sponsor Neue Schule.
BETA International is the world’s leading trade exhibition for equestrian, country clothing, outdoor and pet products. The 2017 show will take place at the NEC, Birmingham, from 22 to 24 January. For further information about exhibiting, contact James Palmer, telephone +44 (0)1937 582111 or email jamesp@beta-int.com.
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A canine expert who developed her own form of therapy to treat dogs suffering from muscle pain has been shortlisted for two county-wide awards.
Julia Robertson is the driving force behind the Galen Therapy Centre in Bolney, where dogs suffering from painful joint and muscle conditions, such as arthritis, are treated with her unique hands-on treatment – Galen Myotherapy.
And she has now been shortlisted for two titles at the prestigious Sussex Women in Business Awards – the contribution to the community title and lifetime achievement accolade.
Julia, who has a background in veterinary nursing and farming, developed Galen Myotherapy after her beloved pet dog Huffo suffered a sudden paralysis of the neck and faced being put down.
She established the Galen Therapy Centre in 2002, and since then has helped hundreds of dogs suffering from musculoskeletal pain, osteoarthritis and compensatory issues brought about from a condition, past trauma or repetitive strain.
She said: “I and the rest of my team are thrilled to have been shortlisted for these awards. We are here to help all dogs, no matter their age, breed or need and through our work feel we are doing a great service for the canine, and in turn the human community. To be recognised for our work by being shortlisted really means a lot to us.
“And for me personally, to be shortlisted for the lifetime achievement award is a great honour. I have dedicated my life to helping animals and it has given me great pleasure to be able to support so many. Through the Galen Therapy Centre I hope to help hundreds more.”
The Sussex Women in Business Awards seek to highlight the best women in business or the best businesses owned or co-owned by women. Winners will be announced at a glitzy ceremony at Eastbourne’s Grand Hotel on Friday, October 7.
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Pets at Home has announced a new partnership that will see its online visual imagery and dynamic media managed on cloud-based technology by Amplience. The specialist retailer will utilise the vendor's Big Content Cloud to run its full repertoire of content, keep assets up-to-date and produce new content without the need for additional developer work. The ultimate aim of the collaboration is to drive conversion and brand value. Pets at Home is the UK's largest pet supplies retailer and its website reflects much of the company's in-store offering, with multiple pages focused on advice relating to the various aspects of buying and keeping pets. As the business has grown and added services – which includes the acquisition of multiple competitors and veterinary clinics in recent years – so too has its library of online content. James Brooke, CEO and founder of Amplience, said: "Rich and engaging content is one of the key drivers in online sales today. "The importance of sophisticated dynamic media in cementing a brand's online presence is crucial, especially in the crowded eCommerce landscape." News of Pets at Home's work with Amplience comes after the retailer' deployment of SAP's Promotions Management for Retail (PMR) software, a project led by SAP's integration partner Retail Solutions. The tech investment has been made to enable Pets at Home to consistently manage promotional activity across all of its channels by providing a single system of record along with the management of vendor funds and rebates, deals, offer management and best practice promotions execution. Pets at Home's most recently announced financials, representing the 16-week period from 1 April to 21 July 2016, revealed year-on-year like-for-like revenue growth of 2.7% – said to be driven by the company's advanced nutrition offering, its omnichannel development and vet and grooming services. Sales growth in health & hygiene products was also reported. In the digital space, the company recently launched its loyalty programme on mobile, with the VIP App removing the need for customers to carry their VIP card when shopping in store.
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