In This Issue
Dragons' Den firm takes pet food market by storm
Popular pet and garden supplies store faces the axe
Canine trackers solve biggest missing dog case to date
Pet food industry unites on animal welfare
PATS Telford set to be another ‘sell out’ event
Council fines for not microchipping a dog vary by 500% depending on where you live
Independent pet store celebrates National Pet Month
Webbox Natural launches first national TV ad campaign
Group55 wins Scale-Up Business of the Year Award
Bestpets sponsors British Dog Grooming Championship
Get your own copy of Pet Trade Xtra
Burns listed in Sunday Times Top 100 Private Companies
How to feed a senior dog – comprehensive expert paper
New Ruffwear gear for running with dogs
PIF launches new online education portal for pet professionals
Agria’s Anna Thomas named Young Marketer of the Year
Appeal for information after man spotted dumping hamster
CSJ foiled!
The best of the previous Pet Trade Xtra
From vet nurse to pet the driving force behind an exciting new business venture
Innovative dog toy hits UK market and is destined to be a bestseller
Record sales and multi-million pound deals for pet firm
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Webbox Natural launches first national TV ad campaign


Pet food brand Webbox Natural launched its first national TV advertising campaign on Monday.


Tony Raeburn, CEO of Pets Choice, owner of the brand, said: “We know that customers are becoming even more discerning about what they feed their pets, and we feel Webbox Natural is leading the way when it comes to premium yet affordable pet food.


“2017 was a fantastic year for Webbox Natural and with our exciting campaign plans we hope 2018 will be even bigger and better.”


The commercial will see a flurry of furry animals delighting viewers with their escapades.


From book-climbing kittens, a laundry-wrecking dog and Great Danes cuddled up next to Shitzus, it’s hoped the advert will resonate with animal lovers across the country.

It will also star toy poodles Mojo and Freddie, playing characters Hetty and Hank, who first found fame on last year’s Britain’s Got Talent by playing a piano and driving a car.

This time the pair will show off a new talent – skateboarding.


Mr Raeburn added: “It has been great fun working with such impressive animals and we’re really excited to showcase them.”


Webbox Natural – launched in May 2016 and made from 100 per cent natural ingredients – is manufactured in their factories in the UK and Europe and includes something for every taste.


There are dry and wet options along with treats such as chicken with duck and cranberry bars for dogs.


The range was also expanded this year to include the new duo-dinner for dogs and cat mousse.


The advertising campaign builds on an impressive 12 months for Webbox Natural, with sales of the quality pet food doubling.

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