Johnson's Veterinary Products has launched the new (OTC) 4fleas spot-on – a dual acting treatment for both cats and dogs (containing Imidacloprid).

It kills fleas on contact not only on a pet but also fleas and flea larvae in the area around animals in the home – for example, bedding and resting areas etc.

This latest addition to the award-winning and pet trade exclusive 4fleas range, supports the 4fleas tablets, which start killing fleas on pets in just 15 minutes.

It also compliments the best-selling 4fleas room fogger, and 4fleas house flea spray 600ml can, both of which kill and protect in the home environment.

These latest veterinary strength (AVM-GSL) flea control products from Johnson's offer the retailer the best possible over-the-counter choices in recommending a brand that is trusted, reliable and effective in the control against fleas, with 4fleas being an exclusive range for the pet trade.

The range will be availbale from all pet trade wholesalers, and there wil be full POS to support the launch, including posters with a link to breast cancer charities - Johnson's will be making a donation linked to the launch sales.

Visit www.johnsons-vet.com for more information.

Johnson’s Fipronil Spot-On has been voted Best New Product for 2015 by retail members of the Pet Product Retail Association (PPRA).

The Johnson’s Pet Trade exclusive range includes this award-winning Flea Treatment, alongside their award-winning 4fleas range.

Pictured above: Nick Franks (right), Director of Johnson’s, accepted the award from Cliff Elliott, First Vice President of PPRA, at PATS Sandown in March.

Throughout its long history, Johnson's Veterinary Products has always supported the independent pet trade. Here director Nick Franks reveals what makes the company stand out from the rest...

Do you supply only the independent pet trade and garden centres? 
Our company decision has always been to support the independant pet trade where advice is given, and as such through choice do we not supply the grocery channels and national High Street discount chains. 

When was the company launched and by whom?
The company was founded in early 1920s by current chairman's grandfather.

What awards have you won over the years?
We have won various Supplier of the Year awards from PPRA and Pets at Home, and several New Product Awards from PPRA and PATS. Our 4fleas house flea spray is regulalry voted best in the category by readers of Your Dog/Cat magazine.

What makes your products stand out from the rest?
Our product design is clean, clear and simple, and we say what the product is/does on the front. The products are clearly branded Johnson's and we have a recognised logo – a perfect example is our latest PPRA award winning Fipronil Spot-on (see picture). We also design our products very carefully to appeal to the type of consumer who is buying it – for example, our award-winning 4fleas range is pink, where research shows over 75% of pet owners buying flea control are women! We innovate with the latest ingredients – our Evening Primrose Oil Capsules, Manuka Honey Shampoo and Aloe Vera Shampoo are all currently extremely popular in the human sector. On the medicinal side our two latest veterinary strength flea range launches – one using Fipronil and the other Imidacloprid used in our brand new 4fleas Spot-on – are still currently available from vets.

How much time, effort and money do you invest in producing new products?
New products are the life blood of any company. With a total of 290 products in our range, we have launched 19 new ones in the past 12-18 months (and another major new product due by the summer). We invest considerable time and resources into bringing the very latest products into the 'GSL' sector. 

Do you export your products?
We export all over the world from Canada to Europe to the Far East.

To mark the launch of the new 4fleas Spot-on products, Johnson's is giving away stock to the value of £1,052.75 (RRP) to one lucky retailer.

That's how much stock you can see in this Johnson's display stand...and it could all be yours if you're the winner of this special competition in Pet Trade Xtra.

To stand a chance of winning all you have to do is email the answer to the following question: 

In which decade was Johnson's Veterinary Products launched: (a) 1920s, (b) 1930s, (c) 1940s? To give you a clue, the answer can be found elsewhere in this special edition of Pet Trade Xtra?

Email your answer, along with your name and the name of your pet store or garden centre, to neil.pope@tgcmc.co.uk

The first correct entry to be drawn out of the hat after the closing date on May 8 will win this amazing prize. No correspondence will be entered into.