Henry Wag is a brand that has retailers, their customers, and their dogs at the heart of what it does. Henry Wag specifically designs products to enable dog parents and their dogs to get outdoors and enjoy the fresh air with ease, whilst helping to protect customers’ homes and cars.

As an eco-conscious brand, the company is actively using GRS materials in both microfibre (drying coats, bags and towels) and its travel range (car protection from muddy paws, folding crates) to create more sustainable design. Products are presented in fresh eye-catching internationalised packaging to create the perfect in-store display.