Furr Boost, a pet treat start-up business based in Shropshire, has reached the lofty heights of winning Best Pet Product of the Year at the PetQuip Awards with its range of smoothie drinks. 

The products were created by a former technical manager to the food industry with over 20 years’ experience, Louise Toal, and the success of the brand also meant the brand was a finalist in three other categories –  Green and Organic, Sustainability and Supplier of the Year.

“Our ultimate aim is to be a global business and a household brand that people can trust," said Louise.

"Using Furr Boost as part of a dog’s daily nutrition and diet can help to keep the vets bills down for unnecessary health issues associated with food and lack of hydration, which was exactly where I started with my first dog.

"We haven’t come down from cloud nine since winning the Gold PetQuip Award and we are delighted to be recognised by the pet trade."