In This Issue
Pet firm launches crowdfunding campaign for revolutionary dog bowl that fights germs
Pet rabbit obesity is a problem and needs to be addressed
PATS Telford shapes up to be a memorable show
Pet cooling range takes market by storm
FourFriends Pet Foods launches new grain-free recipes
Lily’s Kitchen makes a stand for love
'Leading the Way' new business opportunity
Natures Menu refreshes ‘Raw Treats' range
Cool tips for hot weather from Vet's Kitchen
Spare a thought for birds in heatwave, urges wildlife firm
First glimpse of the new Loving Pets warehouse designs
EUKANUBA reveals Live Life Well Together Ambassadors
Get your own copy of Pet Trade Xtra
Beaphar launches #DrawMeYourFamily competition
TurmerTinc! breaks records for CSJ
Plans for new pet crematorium in Nottinghamshire approved
Blue Cross comments following the Westminster debate on pet theft
Brambles PAW team up with Royal Canin to help save wildlife babies
Catfest launches first ever cat-lover event in London
New book tackles quirks of cat behaviour
Koi Show at Squire’s Garden Centre in Washington
The best of the previous Pet Trade Xtra
Vital storms ahead with new energy...and new offices!
Pet firm ranks third in European Great Place to Work list
East London pet shop to close after 46 years
Woman hit with £350 vet bill after dog gets jaw stuck in £14 toy from Aldi
Thousands of dogs and businesses join in the fun on Bring Your Dog To Work Day
Find out how Pet Trade Xtra can help to promote your business and products.

If you have a story for Pet Trade Xtra contact for all editorial matters.

Email to discuss advertising and sponsorship opportunities.
Lily’s Kitchen makes a stand for love

Lily’s Kitchen has made a stand for love this summer. Not only is the company an official sponsor of London Pride this year, it is also supporting Stonewall with the launch of two limited edition ‘Full of Love and Pride’ recipes in support of LGBT Pride. It’s all part of its commitment to the equal rights of the LGBT community.


Lily’s Kitchen will donate 75p from every Full of Love & Pride dog tin and 30p from every Full of Love & Pride cat tray sold to Stonewall, an international charity which campaigns for the equality of lesbian, gay, bisexual and trans people, helping them to ensure everyone feels free to be who they are, wherever they are.


A personal supporter of diversity, Henrietta Morrison, founder and CEO of Lily’s Kitchen comments: “Pets can teach us a thing or two about love – they don’t distinguish between gender and will love unconditionally, which is something we at Lily’s Kitchen are really excited to celebrate.


“This is demonstrated through our partnership with Pride in London, which is supported by people of all sexual and gender preferences who believe, like us, that equality should be celebrated, and our decision to donate proceeds from the sale of our limited edition Full of Love & Pride recipes to LGBT charity Stonewall.”




Full of Love & Pride for Dogs (400g tin, £2.49)

Dogs will simply LOVE this super Tasty Beef Dinner recipe containing 60% freshly prepared beef and a bowlful of organic vegetables - potatoes, carrots, apples, green beans and broccoli – vitamins, minerals, botanicals and herbs.


Full of Love & Pride for Cats (85g tray, 95p)

Puss cats everywhere will ADORE this limited edition Tasty Chicken Dinner, designed for loving moggies who will enjoy its 65% freshly prepared chicken, salmon oil and chelated minerals.


Pet owners will be able to find these limited-edition recipes at and in independent pet shops nationwide.

Facebook Twitter LinkedIn