In This Issue
PATS Telford 2022 New Product Awards revealed
Biggest ever PATS show gets off to a flying start
Don't miss out – register for PATS Telford now
Swedish firm buys UK pet food brand Little BigPaw
Well-established town centre pet store for sale
Business as usual for blaze-hit JR Pet Products despite loss of stock in excess of £1m
Great show offers in the PATS Telford Red Book
Communications specialists launch ‘Pet Shop Pal’
‘Save Pets of Ukraine’ campaign calls on UK pet industry for support
Get your free minty giveaway
Pet brands – grab your share of the headlines
New Trixie bowls encourage slow feeding
Technology start-up partners with Mars Petcare
Festive fragrances from Herbal Dog Co
PATS Telford 2020 Show Catalogue available online
PIF Awards finalists revealed
Website refresh for Karnlea
Bira welcomes government outline for cutting energy bills for businesses
Catering for senior dogs' needs this winter
The best of last week's Pet Trade Xtra
Former Pets at Home boss joins AO
UK pet industry pays tribute to the Queen
Hot summer saw sales of hydration smoothie drink soar
Pet firm wins prestigious New Product Award
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Editorial: neil@pottingshedpress.co.uk

Advertising: alan@pottingshedpress.co.uk


Communications specialists launch ‘Pet Shop Pal’

Award-winning communications specialist and pet expert spottydog communications has announced the launch of ‘Pet Shop Pal’ ahead of PATS 2022.

 

Having worked with leading pet brands for over a decade, spottydog communications is delighted to launch a unique new service, Pet Shop Pal, to provide a helping paw to pet shops across the UK. 

 

Pet Shop Pal is an exciting programme launched to help pet shop owners reach more pet owners. Each month, those involved will receive a pack filled with helpful resources to help increase their brand awareness. From social media posts and content hooks to top marketing tips, there’s everything a business owner needs to share their story. 

 

Using their expert industry knowledge, having worked with the likes of Earth Animal, Arden Grange and HiLife to develop award-winning communication strategies, spottydog communications will be sharing their top secrets to success.

Pet Shop Pal will also come with a host of benefits, a key one being regional exclusivity, meaning spottydog communications will only work with one pet shop within a postcode. 

 

Commenting on the exciting new programme, Emily Wardle, Associate Director at spottydog communications told us: “We’re thrilled to be able to exclusively launch Pet Shop Pal at PATS Telford 2022, and use our expertise and knowledge within the pet sector to make a real difference to pet shops across the UK.

 

“Having worked with a host of independent retailers over the years with our clients, we’ve seen firsthand how impactful and truly life-changing the right communication output can be.”

 

It certainly won’t be the first time spottydog communications has experienced PATS as it’s been supporting leading pet brands for many years. However, it will be the first time the team is stepping out from behind the brands and taking to the floor themselves, bringing their pet expertise to shop owners with Pet Shop Pal.

 

For those heading to PATS Telford you can find the spottydog team on stand N25 from 25th-26th September. There will be a fun game, sweet treats, and a special introductory rate. 

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