Burgess Pet Care has announced two key appointments to its team based in Pollington, Yorkshire, as the company continues to strengthen its brand and market presence.

Annabel Coleman has joined Burgess as Excel brand manager. She will be responsible for ensuring the Burgess Excel brand continues to be the leading choice for small animal lovers, whilst helping to educate and support the welfare of all small animals.

Annabel has several years’ experience in FMCG brand management and marketing for household brands, including Aunt Bessie’s and Piper’s Crisps,

Tom Mottram has also joined Burgess Pet Care as national account manager. Bringing several years’ experience of operational and commercial finance, along with account management experience gained with Marks & Spencer and Ocado, Tom will focus on growing and strengthening customer relationships and the distribution of products among a wide range of buyers.

Head of marketing Peter Lancaster said: “We warmly welcome Annabel and Tom to Burgess Pet Care. They have already proven their skills, ability and commitment to their new roles, whilst sharing our passion not only for delivering best in class products but also for responsible pet ownership and pets’ health and wellbeing.

“This is an exciting time for Burgess Pet Care, as we have recently celebrated the 25th anniversary of the Burgess Excel range. This was developed following concerns raised around the negative impact that selective feeding could have on rabbit health, which led to the launch of Burgess Excel rabbit nuggets, the UK’s first single component extruded rabbit food.”