Friendly but expert approach to pet nutrition market

The clean label products are formulated with all natural ingredients and are free from artificial colours, flavourings and preservatives and include easy dose, flavour-free powders to mix with meals.

Higher Nature, a UK company with over 20 years experience in pioneering nutrition, has been successfully marketing pet supplements for over 15 years.

The company has applied their expert knowledge to this range of supplements, formulated to support all round wellbeing for all breeds of cats and dogs. The range, which is available now, features useful re-sealable pouches.

Higher Nature recognises that pets are a much loved member of the family, so need to be kept healthy and happy. Domestication, living environment and daily diet all play a significant role in a pet’s nutrition, however, it may not always be possible for an animal to get all its daily nutrients from diet alone.

The range combines the best from science and nature for pets’ health and happiness, with essential nutrients for joints and muscles, heart and brain, anxiety and stress, a healthy gut, skin care and general all round nutrition.

In support of the charity Blue Cross for Pets, helping unwanted pets find loving homes, 50p will be donated from the every sale of every product in the UK.

Six products make up the new range:

Vitality

Easy dose powder, to support your pet's joint health. Formula includes glucosamine, chondroitin, green lipped mussel and MSM. Mix in with your pet's food. Ideal for working dogs. (RRP £9.95)

Super Omegas

Perfectly balanced blend of fatty acids for a happy, healthy pet. With sustainably sourced fish oil, borage oil and olive oil for all round support. Snip open to mix in with food. (RRP £9.50)

Super Dog

Food state multi for your dog's all round health. Easily digested and absorbed with 46 vitamins, minerals and amino acids. (RRP £11.50)

Calm

Blend of theanine, tryptophan and magnesium to support pets in stressful situations. Perfect for when they are feeling anxious. Sprinkle or mix in with food. (RRP £9.95)

Balance Probio

Blend of 2 probiotics to help digestive health, boosting friendly bacteria and improving gut function. Sprinkle or mix in with food. (RRP £9.95)

Soothe

Topical, natural aloe vera gel to help soothe irritated and itchy skin. Made with whole leaf aloe for optimal benefit. (RRP £14.95)

Kristina Everest, Trade Marketing Manager, comments: “The combination of innovative formulations, easy dose powders and stand out packaging offers something new and unique for retail”.

The range will be on show at PATS Sandown on 20-21 March on stand T3.

The range will be supported in store with merchandising units communicating the range benefits, as well as national trade and consumer advertising.

For further information visit www.highernature.com.