In This Issue
Natures Menu to break into the dry pet food market
Chris Packham endorses Natures Menu Raw Food
Award-winning PitPat launches in New Zealand
Burgess adds seven new staff members to sales team
HOWND products now available in award-winning pet store
Relaunch of Walter Harrison's wild bird care range
Dogrobes to exhibit at BBC Countryfile Live
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Pet shop owners hand out treat bags to dogs of the homeless
Pets at Home launches mobile phone app
ProtectaPet partners with International Cat Care
Emotional reunion for Hank and owners as judge frees pet from death row
Secret Life of Pets sequel gets green light
Russell’s Country Store wins retailer display competition
CSJ-sponsored Wales beat off strong opposition at Game Fair
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Relaunch of Walter Harrison's wild bird care range

Walter Harrison’s, one of the UK’s leading suppliers of wild bird foods and accessories, and a flagship brand of Pedigree Wholesale, is set to relaunch its complete wild bird care range at PATS Telford in September.

The relaunch will see vibrant new eye-catching packaging, an extended range with many new and improved lines together with enhanced pricing.

The relaunch will be supported by a comprehensive marketing campaign targeting both the trade and end consumer, including advertising, PR, social media and a brand new website.

Walter Harrison’s have been supplying high quality wild bird foods since 1906 and their nutritionists are experts in the development and production of unique mixes for attracting a wide variety of birds into the garden.

Made from carefully selected ingredients, many of which are locally sourced from UK farms, they undergo a unique cleaning process and quality management checks to ensure optimum cleanliness and maximum nutritional value in every pack.

Pedigree Wholesale Managing Director Steve Brown states: “We are proud to be one of the market leaders in the wild bird food and complementary feeding accessories sector and are extremely excited to announce the relaunch of the complete range.

“We strongly believe that the new packaging designs, product offering and pricing structure together with a renewed focus on the quality of our mixes will revitalise sales and add range authority to the wild bird care category.”

For more information about this relaunch and to find out how we can help you maximise sales from your wild bird fixture visit the Pedigree Wholesale stand E5 at PATS Telford on September. 25-26.
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