Why new companies choose to launch at PATS
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The UK pet industry has seen an impressive number of companies entering the market over the past few years and many of these new businesses have chosen the PATS trade shows as their launchpad.
This year’s PATS Telford on September 25-26 will see a host of newcomers exhibiting their new products and services to an audience of UK and international pet retailers.
For All DogKind (pictured above) chose PATS Sandown in March to launch their new shampoo range and it paid off in the shape of a New Product Award, which created a real buzz around the company’s stand.
“We couldn’t have wished for a better result,” says Laura Redstone from For All DogKind. “It was a fantastic start and I have to admit that going to PATS was a brilliant move.
“We can’t wait to make our first appearance at PATS Telford and show more of our products to retailers and buyers from both Britain and overseas.”
 EezyEat4Pets was inspired by owner Joanne Hobson’s cat Olivia, who underwent an operation and then found it difficult to eat in a traditional E-collar. “I designed a collar with a detachable feeding flap,” says Joanne, “and want to exhibit these at PATS Telford because it is a huge pet product exhibition and a great business platform.”
Jim Weston, a director of Little BigPaw, explained why he has decided to exhibit at PATS Telford: “We are a new company with a new range of foods specifically targeted at smaller dogs and fussy cats. Exhibiting at PATS is the perfect way to meet the key players in the industry and to develop relationships with our customers."
Plans for PATS Telford on Sunday, September 25, and Monday, September 26, are at advanced stage with 92% of stand space currently booked.
Organiser Annie Foord says the exhibition promises to be another memorable event for the pet industry. “We have 161 companies committed to exhibiting at PATS Telford, which is a clear indication the show is an important place to launch new products. The exhibitors have been telling me they have lots of launches planned, so visitors can be certain there will be plenty of things to see and do.”
The New Products Showcase is one of the most popular features of PATS. Last year at Telford a record number new products – over 300 in total – were on show in the designated area. All the products entered into the Showcase will be judged by a panel of independent pet retailers on the first day of the show, and the winners of each category will be announced at lunchtime.
“Speaking to visitors, we know that a lot of them head to the Showcase first,” adds Annie. “They can see all the latest items in one place, and once they’ve seen what they like, they then head off to the stand of the manufacturer or supplier of that product to discuss it in more detail.”
As well as seeing an unrivalled array of new pet products and speaking to top suppliers and manufacturers, visitors will also be able to witness demonstrations from the country’s leading dog groomers and listen to talks from prominent industry figures.
Parking is free at the Telford International Centre, and everyone will receive free tea and coffee, and a free show catalogue.
To register for free entry to the show and to view the full list of exhibitors visit www.patshow.co.uk
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