Global pet product expert, PetSafe Brand will be launching an all-new means of training technology – the Audible Bark Collar – a solution to excessive or nuisance barking that uses an innovative audible technology to deter the problem behaviour.

The brand will be showcasing the collar along with a host of products from its broad range of categories, including waste management, travel, toys, and pet doors. 

Experts at Hall 6, Stand 140 will be on hand to demonstrate product solutions, talk about the in-depth development and design process, and discuss the brand’s promise of creating high quality, trusted products that help keep pets healthy, safe and happy.

The Audible Bark Collar (RRP £51.99) is a unique training collar using sound technology – the newest form of stimulation on the market – to detect and discourage a dog’s excessive barking by immediately releasing a sound to distract them.  

SoundBurst technology offers pet parents a novel and effective alternative that is completely unique from spray, static, vibration, or ultrasonic product solutions. 

The waterproof and rechargeable collar deters barking safely and consistently, emitting a sound that resembles the spray sound of an aerosol can. At the first bark, a dog will receive a short sound stimulation from the collar to capture his attention and interrupt the barking. If the barking continues, the duration of the stimulation will increase gradually through 10 levels. As the dog remains quiet, the levels of sound stimulation will gradually decrease with the collar automatically adjusting for dogs by adapting to how frequently they bark.