In This Issue
Natures Menu to break into the dry pet food market
Chris Packham endorses Natures Menu Raw Food
Award-winning PitPat launches in New Zealand
Burgess adds seven new staff members to sales team
HOWND products now available in award-winning pet store
Relaunch of Walter Harrison's wild bird care range
Dogrobes to exhibit at BBC Countryfile Live
Get your own copy of Pet Trade Xtra
Pet shop owners hand out treat bags to dogs of the homeless
Pets at Home launches mobile phone app
ProtectaPet partners with International Cat Care
Emotional reunion for Hank and owners as judge frees pet from death row
Secret Life of Pets sequel gets green light
Russell’s Country Store wins retailer display competition
CSJ-sponsored Wales beat off strong opposition at Game Fair
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Award-winning PitPat launches in New Zealand

Award-winning PitPat has been launched in New Zealand with one of the country's leading pet retail stores Animates stocking the activity monitor for dogs.

Designed and manufactured in the UK, PitPat gives owners a fun and engaging way to ensure that their dog gets the exercise it needs by keeping track of its walking, running, playing and resting.

PitPat attaches to any collar and with its sleek, compact and lightweight design, it is the go-to gadget for dogs of any size or breed.

The device boasts best-in-breed technology with a year-long battery life and waterproof design, meaning it can stay attached and continue tracking all the time. Unlike other wearable technology products, there is no inconvenience or downtime for recharging. 

Accompanying the PitPat device is a free iOS and Android app, which allows owners to keep an eye on their dog’s activity levels. The app compares the activity to a daily guideline based on its age, breed and weight and gives fun hints and tips on responsible dog ownership.

Speaking ahead of the launch, CEO Andrew Nowell said: “We are excited to launch PitPat in New Zealand, following a successful launch in the UK and across Europe. Wearable technology has revolutionised how we keep fit and exercise, and now dog owners are keen to use the same technology to help their pets stay happy and healthy.

“PitPat fuses technology with the joy and responsibility of pet ownership and we look forward to welcoming everyone to the PitPat pack.”

PitPat will re-tail at $119.00 and will be exclusive to Animates for a 3 month period, now available in over 30 stores.
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