Pet Trade Innovation proudly launches The Wonderful World of Treats. It’s a brand experience, which is about being accessible, inclusive, sustainable and transparent. 

As the first UK treat manufacturer to use biodegradable, plastic free packaging, it strives to be carbon neutral.

The brand also prides itself on its high quality ‘species appropriate’ ingredients, with an emphasis on minimal processing and wellness to offer healthy treats with lots of variety, bursting with flavours. 

Inspired by tastes from human cuisine, Wonderful World brings an exciting twist to your pup’s snack time, training session, or just for celebrating being a good dog. 

Offering four varieties: Burger Hills, Sushi Forest, Pizza Oasis and Cake Mountains – each contains three distinct flavours. Combining 12 different recipes, each catering for every canine culinary taste and preference. 

The Wonderful World range is 100 per cent natural, wheat free, and uses up to 24% air dried single proteins like beef, chicken, duck, pork, salmon and white fish.

Providing four Vegan options, the treats combine either bean, gram, pea, potato, or rice flour. Cold pressed flaxseed oil and rapeseed oil is complemented by a raft of healthy ingredients including, avocado flesh, carob, seaweed, green tea extract, ginger, apple, carrot, kale, spinach, blueberries, thyme, parsley, shitake mushrooms, and turmeric.

Hand baked in the UK and thoughtfully created into individual fun shapes that represent their variety. Moist and delicious, making Wonderful World a healthy treat that’s perfect for reward-based training and everyday enrichment.

Steve Driver, MD, at Pet Trade Innovations, enthused: “The Wonderful World concept is all about bringing joy and a sense of wellbeing to dogs and their people. All the treats are inspired, tested, tasted and baked in the UK using only locally sourced ingredients where possible. Our aim is to deliver a brand that has a conscience to make our ‘world’ as wonderful as possible, helping pet parents with honest, cost-effective options to share experiences with their pets, no matter their breed, personality or culinary tastes.”

The range is accessibly and competitively priced with four packets of each flavour RRP: £21.00.  That’s only £1.75 per pack!

For more information click here

The Wonderful World of Treats range can be view on the Pet Trade Innovations stand (C22a) at PATS on 29th September to 1st October.