Essex-based pet product importer and distributor Fadulla has sold its RepStyle, AquaSpectra and Garden Dreams brands and associated products to Peregrine Livefoods Ltd.
Peregrine is a well-established supplier in the pet market, specialising in reptile supplies, but says it is keen to expand its portfolio into aquatic and wild bird.
"The acquisition offers an exciting opportunity to Peregrine Livefoods," said sales and marketing director Chris Jones.
"We are now able to offer a wider range of reptile décor to our customers at more affordable prices. It also allows us to enter the aquatic and wild bird markets, a benefit to all Peregrine customers who already offer these products, but also for Peregrine to acquire new customers.
"We will continue to develop these brands and already have a pipeline of new products to bring to market in 2019. We’re looking forward to see the growth of these brands."
Existing Peregrine customers will be able to order any of the Repstyle, AquaSpectra or Garden Dreams products on their regular Peregrine orders. Customers who do not currently have an account with Peregrine will be asked to set one up, which will be subject to standard checks.
To celebrate the launch Peregrine is offering some introductory promotions across the range, details of which can be found in the Peregrine Monthly magazine.To ensure you do not miss out on Peregrines emails, you can sign-up here: http://eepurl.com/tYlxj