In This Issue
Hill’s recalls canned dog food over Vitamin D fears
Town centre pet shop shuts after less than a year
Why PATS Sandown is a ‘must-visit’ event
Scientist creates honey product to tackle cancer in pets
Pet food company launches recruitment drive
Bestpets launches scheme to drive business in pet stores
New jobs created by bird food manufacturer
Host of exciting new products from Henry Wag
Award-winning pet food heading for the UK
HOWND to launch Hemp Wellness Treats Starter Pack with free counter display at PATS Sandown
First chance to see Nandi of Africa treats
Beco Pets offers a free cup of tea to everyone at PATS
UK and overseas growth for pet food brand Purely Fish
Pet Trade Xtra produces a digital magazine version
Get your own copy of Pet Trade Xtra
Feefo Gold Trusted Service Award for Natures Menu
PIF supports boarding establishments on Animal Activities Licensing regulations
Dorwest Foundation donates £2,500 to charities
Can vegetarian diets deliver complete and balanced nutrition to cats and dogs? asks PFMA
Wilsons Pet Food takes on Meg Morrison as new Head of Sales
Vetpol to launch as trainer and regulator of SQPs
PIF launches exclusive printing platform for its members
Welcome to LondonCats – the cat equivalent of Crufts!
'All go' for CSJ at Aviemore Sled Dog Rally
The best of the previous Pet Trade Xtra
Owner claims Pets at Home held his dog to ransom
Sales reps in pet trade warned to beware of false promises
HOWND chosen to pitch at Pets and Money Summit
Pie shop opens in closed-down pet store
Different Dog to unveil plastic-free packaging
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Sales reps in pet trade warned to beware of false promises
 

Pet Trade Solutions founder Lynda Ward says people need to be aware of unrealistic promises from potential employers.

 

She says that the pet trade is becoming littered with people who have innocently taken assurances of high commissions and bonuses at face value and are now ruing the day…after reality has hit.

 

Among the worst cases are good experienced sales people who have worked hard, used their contacts and even developed strategies for businesses, to be told a few months on that sales aren’t high enough to sustain their employment.

 

Lynda (pictured) says: “After 35 years I have at some point worked with or have knowledge of most companies in the industry and have a good idea which to, in effect, ‘kiss, marry or avoid’.  I am regularly asked by people what I think about companies who approach them and of course my advice is always given in strict confidence. 

 

"I hate to see people go down the wrong route in understandable eagerness to climb the career or salary ladder. In the past I have warned employers to be wary of bloated claims on CVs but now I’m warning employees that there are many brand owners with an inflated idea of what they can actually pay.”

 

Lynda is always happy to personally advise on any aspects of recruitment and marketing strategy and can be contacted on 07946 743784 or at lyndaward@pettradesolutions.com

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