Pet Trade Solutions founder Lynda Ward says people need to be aware of unrealistic promises from potential employers.

She says that the pet trade is becoming littered with people who have innocently taken assurances of high commissions and bonuses at face value and are now ruing the day…after reality has hit.

Among the worst cases are good experienced sales people who have worked hard, used their contacts and even developed strategies for businesses, to be told a few months on that sales aren’t high enough to sustain their employment.

Lynda (pictured) says: “After 35 years I have at some point worked with or have knowledge of most companies in the industry and have a good idea which to, in effect, ‘kiss, marry or avoid’.  I am regularly asked by people what I think about companies who approach them and of course my advice is always given in strict confidence. 

"I hate to see people go down the wrong route in understandable eagerness to climb the career or salary ladder. In the past I have warned employers to be wary of bloated claims on CVs but now I’m warning employees that there are many brand owners with an inflated idea of what they can actually pay.”

Lynda is always happy to personally advise on any aspects of recruitment and marketing strategy and can be contacted on 07946 743784 or at lyndaward@pettradesolutions.com