In This Issue
PetQuip Award winners revealed at glitzy event
Lifetime Achievement Award for John James
PATS Telford 2018 New Product Awards revealed
First day at PATS Telford hailed a huge success
HayPigs! secures deal to stock over 150 Petbarn stores in Australia
Connolly’s Red Mills – Go Native range of grain-free dog food, treats and dental superfood sticks
Get ready for a new craze – meet the Bobble Buddies crew
BSB Products introduces Martin Seller Pet Accessories to UK
Naturediet relaunch range at PATS with exclusive deals
Different Dog unveil trio of recipes at PATS
Orchard Toys celebrates partnership with Norfolk Industries
Get your own copy of Pet Trade Xtra
HOWND launch Innovative Hand Barrier Serum for groomers
What’s new from the Pet Industry Federation at PATS
Stunning new 'treat tubes' from the Dog Treat Co
The best of the previous Pet Trade Xtra
Pet product inventor secures Dragons' Den investment
Pet Brands is a Finalist in the SME of the Year (21-50 employees) category in the Examiner Business Awards
Vital wraps up exclusive offer across entire KONG range
Pets at Home launches awards to find nation's favourite pet products
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Pet product inventor secures Dragons' Den investment


Worcester-based inventor, Peter Hill, was seen securing investment in the Dragons’ Den on BBC2 on Sunday for his innovative pet products ‘Pedaldish’ and ‘Katfone.’


Dragon Deborah Meaden offered to invest £30,000 for a third of the business, an offer Peter accepted. He had asked for the same amount for 25% of the business.


Peter designed the Pedaldish, a sealed pet lunchbox that prevents food from spoiling, from parts he found in his garage.


The product is already available in national retailer Pets at Home after Peter succeeded in pitching it to buyers at the national retailer’s Innovation Day in August 2015 – a day held for up and coming pet product designers.


Peter’s invention provides a long-term, sustainable solution to the problem of having to throw away spoilt pet food. Flies can’t reach it and floating airborne microbes are kept away, reducing the risk of infections.


The design of the Pedaldish means that cats and small dogs can open the lid by stepping onto the ramp, and the container is also raised off the floor, so pets don’t have to crouch to eat, helping digestion.



Peter has also designed the ‘Katfone’, a whistle that contains ultrasounds which can be heard by cats from up to a mile away and can be adjusted to create a unique tone for each cat. 


Peter said: “I had the idea from my own experience of coming home and finding my cats’ food untouched and covered in fly eggs. With a sense of frustration, I modified a pedal bin, fitted it with a ramp and taught my cats to step onto it when they wanted to eat. From that day I never lost pet food to flies ever again. Over the months, people coming to my kitchen saw my cats using the homemade feeder and it became the source of many discussions. When I started getting requests to make them, I knew it was something that could help other pet owners.


“I’m absolutely thrilled to have successfully pitched in the Dragons’ Den and grateful to Pets at Home for believing in my product from the start. My dream is for the Pedaldish to become a staple item in the home of every small dog and cat owner in the UK!”


Claire Gavin, Director of Private Brands and Innovation at Pets at Home, said: “When Pete presented his invention to us several years ago, he was one of the most prepared and well thought through candidates of any of the Innovation Days we’ve ever held. We’re delighted that Pete has secured this monumental investment and raised his profile on the show, and we can’t wait to see what he comes up with next!”



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