In This Issue
Ensuring pet care packaging is sustainable
Vitalin’s new range includes eco-friendly packaging
Royal Canin introduces new look packaging to Breed range
PetSafe Brand firm acquires pet travel product business
Barking Heads picks up national dog-friendly award
Lily's Kitchen enhances its ethical credentials
Natures Menu receives food safety recognition
Veterinary reveal of new Indoor Rabbit Food met with positive reception
YuMOVE will sponsor ITV’s ‘For the Love of Dogs’
New Puppy School Welcome Box is a ‘RAWring’ success
Top prize for dog food company at rural business awards
Get your own copy of Pet Trade Xtra
Dog dies after eating ‘treat’ bought from pet shop
Inspired Pet Nutrition appoints Group Operations Director
OATA AGM confirms Directors for the next year
CSJ launches CP All-Rounder – a kibble to suit all breeds
Westwood Vets opens new Garforth branch
Devon firm launches vegan-friendly dog treat
PawTrax launches 4th generation Halo GPS Cat Collar
Pet franchise invests in its future
The best of the previous Pet Trade Xtra
Innovative pet products wanted for new TV series
Unipet named winner of business award
Pet product entrepreneur wins national exporter award
Marion Stinton retires after 37 years in the pet trade
Shortlist announced for Pet Industry Federation Awards
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Innovative pet products wanted for new TV series


A film production company is searching for innovative pet product companies to take part in a new BBC series called ‘The Customer Is Always Right’.


The TV programme is an exciting new series that follows budding entrepreneurs from across the UK as they try to make a success of their inventions. They are making everything from pet accessories to health and beauty products, home and garden tools to children’s gadgets.


“This new series will celebrate small businesses, entrepreneurs, and people who are proud and passionate about their products,” said Sarah Brake, a researcher for Firecracker Films.


“From start-ups and prototypes, to products that are already on the market, we’re looking for entrepreneurs and product designers from all over the UK to showcase their work to a larger market and crucial customer testing.”


Each episode of The Customer Is Always Right will feature three entrepreneurs showing the blueprints and prototypes of their inventions. Audiences will hear about the inspiration behind their creation and the sacrifices they had to make in getting their dream item funded and brought to market.


“Crucially, their new products will be tested on the people who are most important – the customers,” added Sarah. “So often overlooked, they are the people who can make or break a business with constructive and critical feedback.


“There will be a cast of returning customers, all with different points of view, who are ready to road test the entrepreneur’s products and unleash their honest thoughts on everything from the design to the practical use to the selling price.


“They’ll unbox and deliver their honest and sometimes funny assessments before scoring each product. And because the customer is always right, they will pick the winner.”


If you are interested in taking part in the series contact the fiml  producers by emailing

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