Amcor, a global leader in responsible packaging solutions, has published new research that reveals the sustainability of packaging is a key factor for European pet owners when deciding which pet food to purchase. 

The study – which gathered insights from 1,693 shoppers in the UK, France, Germany and Italy – set out to understand the priorities and purchasing decisions of pet owners. These insights help brands to understand pet owners’ preferences and gain a competitive edge.

Respondents rate the product’s health benefits and trust in the brand as the most important purchasing factors. Pet parents prioritise the health of their pet above all else when selecting pet food products. In fact, 20% of pet owners report having bought healthier products for their cats in the last 12 months, and more than 1 in 5 pet owners purchase nutritional supplements for their pets.

Other key takeaways of the report include:

1. Sustainability is a growing priority 

Sustainability is a key factor for pet owners when deciding which pet food to purchase. 76% of pet owners agree that product sustainability influences their purchase decisions.

The findings also reveal that many of these environmentally-conscious consumers look to a product’s packaging to help them differentiate between more sustainable and less sustainable options. Emphasising this point, 69% of consumers agree that the sustainability of the packaging is an important factor.

2. Recyclability claims are trusted most by pet food shoppers

European pet owners also have a preference when it comes to packaging sustainability claims, and which claims they trust and understand. The study reveals that recyclability claims resonate best with consumers, followed by ‘less plastic’ and ‘less packaging’ in order of preference. The results also highlight that only 15% of consumers are not impacted at all by packaging claims, underscoring the value that pet owners place on packaging, and the impact it can have on a brand’s position in the market. To communicate these claims, clear on-pack messaging is vital. In fact, on-pack messaging is ranked as more important than brand identity and reputation, emphasising that trust in a brand can be reinforced with more sustainable, recycle-ready packaging. 

3. Shoppers are reluctant to compromise on quality and pay a premium to ensure the wellbeing of their pet

Despite current cost-of-living pressures, 1 in 3 consumers (32%) have not changed their budget for pet food, demonstrating their commitment to purchasing high-quality products that contribute to the health of their pet. Instead of switching to less expensive products, pet owners are opting for larger pet food packs to increase cost-efficiency.   For pet food brands, these findings affirm the move to larger, more sustainable packaging, such as Amcor’s recycle-ready Single Lip Bag. By offering larger packs, pet food brands can align with consumer preferences as well as maintain shelf life and product quality.

Madalina Mitru, Amcor's Marketing Manager, said: “The insights from the research illustrate how influential packaging is for pet food brands. Simply put, it directly drives purchasing decisions. By embracing more sustainable packaging solutions, pet food brands can make a stronger connection with their consumers.”

“Amcor launched the first recycle-ready retort pouch available on the wet pet food market – the AmLite® HeatFlex Recycle-Readypouch, and we continue to innovate in dry pet food packaging with our AmPrima® portfolio. Offering recycle-ready solutions with uncompromised product protection and run speeds, Amcor is committed to developing solutions that align with consumer preferences for both quality and sustainability, helping pet food brands get closer to their sustainability goals and appeal to pet parents.”

You can learn more about Amcor’s recycle-ready pet food solutions here: www.amcor.com/sustainability/products/amprima/afla/pet-care

WHM Pet Group has contributed its considerable nutrition expertise to an important new European guide on feeding pet rabbits.

The 2024 Nutritional Guidelines for Feeding Pet Rabbits has been produced by FEDIAF, the voice of the European Pet Food Industry, with contributions from Penny Ormsby, Technical Business Development Manager at WHM Pet Group. 

FEDIAF is the spokesperson for approximately 375 companies, across 18 countries, largely with the European Union, but also Norway, Switzerland and the United Kingdom. One of its main objectives is to maintain the wellbeing of pets through the provision of safe, well balanced and nutritionally sound pet food by its member companies.

The new guidelines provide the latest practical advice and scientifically backed recommendations for the optimal health and wellbeing of pet rabbits, considering both nutritionally ‘complete’ and ‘complementary’ diets, designed to be fed alongside forage and fresh foodstuffs.

Penny Ormsby was one of a team of experts who contributed to the Nutritional Guidelines for Feeding Pet Rabbits. The guidelines were originally drafted on behalf of FEDIAF by UK Pet Food and finalised with guidance from external experts within FEDIAF. The 2024 revised version was initiated by FEDIAF and with support from UK Pet Food has been updated but guest contributors and reviewed by external experts.

 “As an active member of UK Pet Food we are delighted to have contributed to the guidelines to advance the overall health and wellbeing of Rabbits,” said Sam Marriage, Managing Director of WHM Pet Group. “The objectives of the Guidelines are a true reflection of what we aim to achieve across our portfolio of feeds: a comprehensive, high-quality feed range that’s healthy, nutritious and delicious.”

The 2024 Nutritional Guidelines for Feeding Pet Rabbits is now available at www.fediaf.org.  

WHM Pet Group supplies retailers and farmers with premium quality wild bird, indoor bird, small animal, racing pigeon, pig, poultry and ruminant feeds. 

For further information visit: https://www.marriages.co.uk/

Pedigree Wholesale is spreading holiday cheer this festive season with its 12 Deals of Christmas campaign, running until 19th December. The promotion brings customers a dozen deals on top brands and the chance to win one of 12 amazing festive prizes, including the grand prize – a trip to New York for two worth £2,500.

To get in on the holiday magic customers need to place an order on the Pedigree Wholesale website (www.petproducts.co.uk) between the promotional dates to be entered into the prize draw. If customers place a second order within this time period, they will also receive an additional entry to the prize draw. Plus, if they purchase any promotional item from the 12 Deals of Christmas product list between these dates, they will receive an additional entry. 

That’s up to 3 entries for the chance to win fantastic prizes, from a luxurious break in the Big Apple to festive treats like an M&S Deluxe Hamper, Champagne Gift sets, Prosecco & Chocolate bundle, and more!

On top of that, customers can enjoy discounts of up to 50% off on popular brands such as James Wellbeloved, Beco, Petello Yak Chews, and Lily’s Kitchen – perfect for stocking up on top brands during the busy Christmas season.

Julian Grindey, Managing Director, Pedigree Wholesale, said: “This year has been particularly challenging for the independent pet sector, but the passion and commitment I’ve seen from our customers have been nothing short of inspiring. Their care for their stores, their customers, and the pets they love truly embodies the spirit of this community. This festive offer is our way of showing goodwill and appreciation at a time when it matters most. With incredible prizes like a trip to New York, we wanted to give something back and share a little joy this season. I can’t wait to meet the winner in January and celebrate together!”

Don’t miss out on the biggest giveaway of the year from Pedigree Wholesale! Shop now and save big by visiting https://petproducts.co.uk/offers/12-deals-of-christmas/ or speak to your Business Development Manager, Telephone Account Manager, or our Customer Services team. Terms & Conditions apply. Prize winners will be announced on or before the 10th January.

Countrywide Bird Food, produced by Albert E James & Son, has launched some new eye-catching designs for its wild bird, aviary and pigeon ranges. 

The new designs also include some exciting new small and medium bags of wild bird and aviary mixes and straights. 

The new designs and smaller bags were showcased at PATS 2024, as well as Garden Centre Expo at Excel London. 

Albert E James & Son has been proudly producing bird seed since 1962 and is renowned for its carefully-selected, high quality and dust-free mixes; and many of its mixes are used by top show breeders. 

Managing Director Joe Mogg said: “It’s been fantastic to receive so much positive feedback from buyers and the industry. We feel that the new packs offer something fresh and engaging and should have a lot of shelf-appeal.” 

The expanded range of wild bird food features eight wild bird mixes in 1.7kg and 3.5kg bags, as well as a selection of wild bird straights. 

The range includes: 

• Garden Wild Bird Mix
• High Energy Wild Bird Mix
• No Grow Wild Bird Mix
• No Mess Premium Wild Bird Mix
• Robin & Songbird Mix
• Superior Wild Bird Mix
• Summer Season Wild Bird Mix
• Four Seasons Wild Bird Mix 

The new small and medium bag aviary mixes include many of their most popular product lines including:

• Best Budgie Mix (1.7kg)
• Special Budgie Mix (1.7kg)
• Premium Canary & Yellow Biscuit Mix (1.7kg)
• Foreign Finch Mix (1.7kg)
• Parakeet & Cockatiel Mix (1.7kg)
• Parrot Mix (2.5kg)
• Super Deluxe Parrot with Fruit Mix (2.5kg)

A selection of complementary straights are also available. 

To open a new trade account or for more information, please email sales@aejames.com or call 01275 463496.

Pickles Pet Pantry, an independent pet retailer in Olney, Buckinghamshire, is celebrating an outstanding achievement following its success at the National SME Business Awards. 

Owner Katie Parker took home two prestigious silver awards at the ceremony held in the Bobby Moore Suite at Wembley Stadium, which was attended by over 600 guests.

Pickles Pet Pantry had already made a significant mark in the business world after winning two gold awards at the regional SME Awards for the Milton Keynes and Buckinghamshire area earlier this year, in the categories of Retailer of the Year and New Business of the Year. 

These wins qualified them to compete at the national level, where they were finalists in three categories: Retailer of the Year, Business Leader (Small Business), and Best New Business.

Katie Parker was awarded silver in the Business Leader (Small Business) category, a result of a public vote. She also earned a second silver award in the Best New Business category, which was judged by a panel.

Reflecting on her achievement, Kate said: "It still hasn't quite sunk in! When I started Pickles Pet Pantry, I never imagined I’d be standing here with two national awards. This recognition is a true testament to the hard work and support from my family and the local community. I’m beyond proud of all we have achieved. If you're unsure of what to do next in your career, feeling unhappy, or dreaming wild dreams, remember, there’s never a right time - taking the plunge might just be the chance you've been waiting for. 

“None of this would have been possible without my business partners Pam Parker, David Parker, and Jack Avery."

Adding a heartwarming touch to the night, Kate was accompanied by Mac, the service dog, who also had a place at the table. Mac joined Katie and her family on stage to accept the second award, making for a memorable official image of the occasion.

Katie was joined at the event by representatives from businesses that have supported her journey, including GA Pet Foods, The Pet Industry Federation, and Tropiclean. 

Former MP for Milton Keynes, Ben Everitt, was also present to offer congratulations.

The SME Business Awards celebrate the achievements of small and medium-sized enterprises across the UK, highlighting exceptional leadership, innovation, and community impact. The national finals at Wembley were a prestigious occasion, underscoring the magnitude of these recognitions in the UK business landscape.

For more information about Pickles Pet Pantry and its award-winning shop, visit www.picklespetpantry.com

New research points to a mental health crisis within the UK veterinary profession, as most vets surveyed (91%) report mental health issues directly related to their work.

The study, carried out by Zoetis, explores the attitudes and experiences of veterinarians living and working in the UK today - the findings shed light on a growing issue and reveals a critical ‘support-gap’ within the industry.

A stark majority of vets surveyed, say they know at least one other vet struggling with their mental health as a direct result of their work, either currently (57%) or in the past (46%). Despite this, over half (64%) believe there isn’t enough mental health support within the profession. 

A further 37% of vets feel lack of in-practice support is the main contributing factor of mental-ill health in the industry today.

The research reveals the sheer workload and intensity of the job are the main culprits when it comes to impacting the mental health of vets, with general burnout (83%), work intensity (80%) and lack of work / life balance (74%) cited as the biggest contributing factors for vets themselves, and indeed, the industry as a whole.

Vets also feel under-valued at work, with almost half (49%) reporting feelings of being undervalued by pet owners and senior staff or management (40%). Financial concerns (31%) and lack of HR or structured management within practice (26%) are seen as further causes of mental health issues at work.

The research raises concerns about the future of the profession as the majority of vets (97%) say work related health issues have negatively impacted their job satisfaction. 

When it comes to a roadmap for a healthier future, the majority of vets (78%) would like to see more accessible content on mental health within the industry and almost half (49%) think the topic needs to be spoken about more. 

Vets would also welcome different resources to help address mental wellbeing in the industry, including counselling (64%), burnout recovery (64%) and training on coping tactics at university (61%).

Stephanie Armstrong, Senior Vice President at Zoetis and Independent Council Member for The Royal Veterinary College comments: 

“Having worked in the industry for many years, I know what an incredible profession it is, but unfortunately, I am also acutely aware of the heavy mental health load many vets face. It’s clear from the research, more needs to be done to support these vital care givers. 

The Zoetis Foundation continues to support VetLife and other initiatives aimed at caring for vets - our ambition is to work together with policy makers, industry leads and educators to offer new solutions and ensure the future prognosis of the profession is a healthy one.”

To date, the Zoetis Foundation has pledged over £2 million to support mental well-being initiatives, veterinary scholarships, debt relief, diversity and inclusion programmes in the UK and around the world. Recent grant funding has seen the Zoetis Foundation support the groundbreaking Vetlife ‘Neurodiversity Awareness Campaign 2024’, which is aimed at fostering an inclusive and supportive veterinary community.

As the weather cools down, it is a good time to remember that winter can be uncomfortable for dogs, particularly senior dogs and those suffering with arthritis and other joint conditions. Just like in humans, cooler temperatures can aggravate sore joints in dogs making them more stiff and painful.

Feeding your dog a good nutritious diet according to their activity level and age can help to keep your dog healthy but it is also a good idea to support the immune system, joints, skin and coat during the winter months with additional supplements.

Started by old friends, business partners and Londoners, Rory Hanna and Archie Wilson, PAWD DRINKS is a new revolutionary and groundbreaking range of liquid health supplements, scientifically crafted to target the common health issues faced by our beloved dogs. These innovative products are the result of extensive research and development by world-leading animal nutritionists including Dr. Farshad Goodarzi Boroojeni and are veterinary-approved. Each formula has been carefully crafted to not only address specific health concerns but also contribute to the overall well-being of our four-legged friends.  PAWD DRINKS are pH neutral and contain no acidifiers or preservatives.

PAWD DRINKS Joints has been formulated to address stiffness and joint mobility with up to 80% of all dogs suffering from some form of mobility issues over the age of eight. PAWD DRINKS Joints contains natural ingredients, such as ginger and devil’s claw root to support joint mobility. 

So as well as helping to keep your pet hydrated, you can tackle some of the many problems that affect dogs helping to improve their overall wellness with PAWD DRINKS.

Costs:  Feed a dog from £1.99 a day, 28 bottle £55.99 subscription deals are available.

For further information visit: www.pawddrinks.com

Burgess Pet Care has expanded its successful Burgess Excel product range for small animals with the addition of Mature Guinea Pig Nuggets with Cranberry & Mint, which has been specially formulated for guinea pigs aged four and above.

Research from the University of Liverpool, supported by Burgess, suggests that there are around one million pet guinea pigs in the UK and over 35% of these are classed as mature (aged four and above).

Burgess’ Mature Guinea Pig Nuggets have been developed with ingredients that support guinea pigs’ specific needs as they age, comprising:

• Joint Support: glucosamine provides cushioning for the joints.
• Eye Health: the most common reason guinea pigs visit the vets is for eye-related issues. Marigolds contain carotenoids such as Lutein, an antioxidant found within the eye.
• Brain Health: supplementing Mono, Di and Tri glycerides of fatty acids in the diet of mature animals can help to support brain health.
• Supports Vitality: prebiotics and postbiotics enhance and support the wellbeing of pets.

Annabel Coleman, Excel brand manager at Burgess Pet Care, said: “We are really excited to introduce Burgess Excel Mature Guinea Pig Nuggets. We have worked hard to produce a high-quality recipe which has been specially formulated with vets and nutritionists, to ensure it offers the right balance of vitamins and minerals to suit older guinea pigs’ needs. Our mature nuggets are high in beneficial fibre – something guineas need in their diet - and help to prevent selective feeding, which is associated with numerous health issues.

“As the company behind Guinea Pig Awareness Week, and having launched the first Guinea Pig Welfare Forum earlier this year, we are committed to providing guinea pigs with the right nutrition and feeding plans to cater for every life stage through our Excel range, which is highly recommended by UK vets."

Burgess Excel Mature Guinea Pig is available in a 1.5kg pack (RRP £8.30) with packaging designed to complement the existing Excel range of guinea pig products. Any retailers interested in stocking the range may contact consumercare@burgesspetcare.co.uk.

Two new directors were welcomed to the OATA Board at the trade association’s Annual General Meeting held on 4 December.

Jeremy Gay of Fishkeeping News and Mark Smith of Pets at Home join the 15 other voluntary Directors who make up the OATA Board.

EcoMarines’ Laura Carlin continues in the second year of her two-year stint at the helm before she hands over to Dr Donna Snellgrove, of Mars Petcare, who is current Vice Chair. OATA also said goodbye to Ben Bowles of Pets at Home and Ben Windeatt of Pets Choice who stepped down prior to the AGM.

OATA Chief Executive Dominic Whitmee said: “We are very grateful to all those business people who volunteer their time to sit on our Board and offer their thoughts and expertise on our work programmes. The OATA team could not achieve what we do without their help and we look forward to hearing contributions from our two new Directors.”

OATA’s Board of Directors is currently made up of 17 people who represent the whole of the industry, from wholesalers and manufacturers to importers and retailers. The complete OATA Board of Directors is now made up of: 

• Laura Carlin, EcoMarines
• Robert Edgecock, Independent Aquatic Imports Ltd
• Caroline Everett, Anglo Aquatic Plants Co Ltd
• Jeremy Gay, Fishkeeping News
• Neil Hardy, Neil Hardy Aquatica Ltd
• Paul Hughes, Advanced Aquarium Consulting
• Phil Jones, Kingston Koi Company
• Simon Langdale, Maidenhead Aquatics
• Philip Lawton, Kidsgrove Tropicals
• Rob Peck, The Coral Centre
• Max Pedley, Ornamental Aquatics Wholesale
• Brian Schaff, TMC
• Mark Smith, Pets at Home
• Pete Smith, Aquasense (UK) Ltd
• Dr Donna Snellgrove, Mars Petcare
• Matt Stevenson, Seneye
• Maurits van de Pol, Aquadistri UK Ltd

There is still one vacancy on the Board, which is usually made up of 18 people. If you are interested in finding out more about what it takes to join the OATA board then you can join as an observer under the New Blood scheme. To find out more about what this involves call the OATA office on 07946 167121.

Watch the AGM highlights video here on the OATA YouTube channel. https://youtu.be/Oaa_Rgt1e8U

Petfood Kitchen (PFK) has launched a new website, which shows customers what the company is able to manufacture at its Lancashire-based factory.

“We recently expanded one of our lines, giving us capacity for manufacturing raw food and cooked food,” said sales manager Emma Hollings.

“Please talk to us if this is in your plans for 2025. We can look at bespoke ingredients, design, nutrition, texture and price point as well as helping you to create the packaging solutions for your products.”

Visit www.petfoodkitchen.co.uk

Herbal pet care brand Dorwest Herbs has donated £8,000 from the Dorwest Foundation to local and national charities – launched as part of 70th anniversary celebrations to show commitment to ongoing charitable giving.  

The Dorwest Foundation helps dogs and cats that are in need of care, health and quality of life improvement as well as supporting dogs that are trained to help humans either in an assistance, rescue or medical capacity. Dorwest donates to established animal welfare charities on an annual basis through the sales of special foundation products, Keeper’s Mix & Keeper’s Mix Sensitive, with 10% of profit from every sale donated.

This year Dorwest were able to continue aid with four more amazing charities, including:

JR Whippet Rescue – whippetrescue.org.uk

Helping whippets in need for over 50 years, including whippets who have been lost, abandoned, or have strayed, neglected or ill-treated, suffering from physical and/or mental distress and those threatened with destruction or sale to dealers.

Waggy Tails Rescue – waggytails.org.uk

Small local Dorset charity founded in 1994 has been rehoming dogs in the Poole & Bournemouth area for 30 years. Providing new homes, foster care, emergency rescue and ambulance and sponsorship for dogs in need.

Stronger Together Animal Rescue (STAR) – staradopt.org

Aims to save lives and relieve the suffering of dogs and cats in need of care and medical attention by the rescue, rehabilitation and rehoming of unwanted animals from Cyprus to happy homes in the UK.

Helpful Hounds Assistance Dogs – helpfulhounds.org.uk

Mental health charity that helps with the growing demand of young people who would greatly benefit from having an Assistance Dog, including young people with Autism as well as Down’s Syndrome, Acute Anxiety and a range of diagnosed disablements.

In previous years the Dorwest Foundation has donated to various charitable causes, through funding, vouchers, products and equipment, including through dog shows and other events.

Jo Boughton-White, Dorwest MD comments: “Every day brings new challenges to charities, especially in the last few unprecedented years. This cash makes a real difference and I want to thank each and every one of our customers who have contributed. We hope to help even more dogs and cats going forward, and we send a huge thank you to all those who work in the charities for their endless care.”

To find out more, read about Dorwest’s recent visit to Waggy Tails Rescue in the latest blog. 

For more information on the Dorwest Foundation, visit www.dorwest.com or for more information on Keeper’s Mix & Keeper’s Mix Sensitive call one of the friendly, expert team on 01308 897272 or email info@dorwest.com

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The Specialist Pet Group has announced the appointment of Emma Martin as Group HR Director. In this pivotal role, Emma will oversee HR operations across the Ggroup, including Pedigree Wholesale, Just For Pets, Pets & Friends, DOG by Just For Pets and Pets Parlour.

Emma joined the company nearly seven years ago and has consistently demonstrated exceptional dedication, expertise, and commitment through both challenges and triumphs. She has provided exceptional support across the Group, leading key initiatives that have strengthened practices, managed risk, and fostered a positive company culture. Most notably, Emma played a critical leadership role in the successful acquisition and seamless integration of Pets & Friends.

Steve Brown, CEO, Specialist Pet Group, said: "Emma’s promotion to Group HR Director is not only well-deserved but also a testament to her leadership, vision, and dedication to our continued growth. I look forward to working with Emma as we continue to go from strength to strength, building a resilient, safe, productivity, people-focused organisation that is well-positioned for sustainable growth.”

On her appointment, Emma Martin, Group HR Director, said: "Taking on the role of Group HR Director is both a rewarding milestone and a tremendous opportunity. Over the past seven years, I’ve had the chance to work with an incredible team, driving meaningful initiatives and supporting the growth and success of the Specialist Pet Group. I am excited to continue building a resilient, people-focused culture where our colleagues thrive, and the business achieves sustainable success."

Countrywide Bird Food, produced by Albert E James & Son, has recently invested over £400,000 in new plant and appointed Mark Wassell as its Head of Sales.

Mark brings a wealth of experience having worked in the industry for 40 years, including sales management roles in the bird food sector for both Cranswick Pet Foods (Bucktons) and more recently with Bartholomews (Agri Foods) Ltd. 

Managing Director, Joe Mogg said: “We are really excited to have Mark on board. He has a huge amount of experience and will play a pivotal role in shaping our sales strategies, driving revenue growth, and fostering lasting customer relationships.” 

To open a new trade account or for more information, please email sales@aejames.com or call 01275 463496.

Family-run supplements brand Nature's Zest has hired the Animal News Agency for PR support, as the firm gets set to launch a range of pet products in 2025.

The UK-based company, which launched in 2017, is looking to expand into the pet market, after the success of their human ranges on Amazon and via the company's website www.natureszestnutrition.com

The new range will build on the brand's strengths which is natural and effective joint, GI and immune support products, and Nature's Zest hopes that the appointment of Animal News Agency, the world's only animal focused news and PR agency, will help take the brand to the next level.

Jake Shaw, product director of Nature's Zest, said: "We are so excited to be working with Animal News Agency, as our core values align very well. 

"Nature's Zest is not just a brand; we are a family of health enthusiasts and professionals dedicated to help you on your path to wellness.

'So far we've earned recognition and trust from customers all across the UK and Europe. Our commitment extends beyond providing supplements; we genuinely care about your health and well-being. Animal News Agency gets that and together we look forward to elevating Nature's Zest in 2025."

Hayley O'Keeffe, founder of the Animal News Agency, which provides PR support for ethical animal charities, campaigns and brands, as well as being an international newswire for animal stories,  said: "What Nature's Zest is doing is so exciting. They are a group of kind and passionate people who saw the opportunity to create products that actually work for people and pets, and that's exactly what they have done.

"We can't wait to help this great ethical brand get the recognition they deserve."

To find out more about Nature's Zest go to www.natureszestnutrition.com

New research from the Royal Veterinary College (RVC) has identified that research into behaviour, clinical practice, shelter welfare and breed-related diseases are amongst the highest research priorities for experts in canine health and welfare – highlighting the impact of human decisions on dogs’ lives. These future insights will support ongoing efforts to enhance dog welfare by helping to improve the research and funding process.

Conducting the study, the RVC convened almost 60 stakeholders in the canine health and welfare sector linked to animal charities, universities and other associated organisations, such as veterinary practices and The Kennel Club. Participants individually identified issues of concern regarding canine health and welfare and related research processes and infrastructure, and then collectively prioritised a list comprising 200 issues.

Of those issues ranking the highest priority, eight research categories were identified – many of which demonstrate the complexity of interrelated factors that impact both people and the welfare of dogs. These included issues relating to canine behaviour, ownership, societal factors, breeding and supply, breed-related diseases, importation, clinical practice and shelter welfare. In identifying these topics, the participants also prioritised research areas designed to have the greatest impact, with a strong focus on matters that investigate the human factors in canine welfare.

Additional findings included:

• The top three ‘relatively underfunded issues’ were increasing the supply of healthy well-bred dogs, dog bite attacks and the impact of human lifestyle on canine behaviour. Additional issues also identified as ‘relatively underfunded’ included common chronic medical disorders of dogs such as, patellar luxation, overgrown nails, otitis externa, periodontal disease and anal sac problems - making them high priorities for increased future research funding.
• Research topics identified as previously ‘most underfunded’ all concerned real-world canine welfare issues, particularly emphasising the breeding and supply of dogs.
• Animal-directed funders, such as animal charities, provided most or all the past research funding (2012-22) for six of the eight highest-priority research topic categories.
• Participants recommended improving transparency of the funding processes and increasing collaboration between stakeholder groups throughout the funding sector.

The RVC team leading the research comprised Dr Alison Skipper, Postdoctoral Researcher in Canine Research Funding; Dr Rowena Packer, Lecturer in Companion Animal Behaviour and Welfare Science; and Dr Dan O’Neill, Associate Professor of Companion Animal Epidemiology. Taking these findings, the team analysed and compared the data with past research funding, developing guidelines for future research priorities and suggesting ways to improve research funding processes. This will help future research funding to be allocated more effectively, maximising its value for improving canine lives by investigating the highest priority issues that affect dogs and their caregivers today.

Dr Alison Skipper, previously Researcher in Canine Health Research at the RVC and lead author of the paper, said: “This new study reveals the top priorities for future research in canine health and welfare, which are mostly concerned with investigating real-world problems with the human-canine relationship, such as the impact of poor breeding practices and poor understanding of dogs’ needs. We hope this research can help funders and researchers to develop future research projects that will make a real difference to canine lives.”

Dr Dan O’Neill, Associate Professor in Companion Animal Epidemiology at the RVC and co-author of the paper, said: “This new study from the RVC offers a wake-up call for researchers and funders to focus more on what matters most to dogs and humans at a population level. Commonplace disorders affecting ears, teeth, anal sacs and nails blight the lives of huge proportions of dogs but are shown here to be woefully underfunded and under-researched. Researchers and funders now have the evidence that should shape the next decade of funded research for dogs.”

Simona Zito, Grants and Programmes Manager at Battersea, said: “At Battersea we are committed to exploring societal issues and deepening our understanding of the vital human-canine relationship and we are proud to have contributed to this important work by the RVC, which provides valuable insights into our sector. The findings highlight key thematic priorities in research, along with the structural reforms necessary to improve future funding processes, all of which will ultimately help the sector and its shared mission to improve animal health and welfare.”

Jennifer Millard, Chair of The Kennel Club Charitable Trust, said: “This project, supported by The Kennel Club Charitable Trust, provides vital insights into the gaps and priorities for the future in our sector. We remain dedicated to supporting research which makes a real difference to dog health and welfare and look forward to continuing to work with others to tackle some of the most pressing issues outlined and create better outcomes for both dogs and those who care for them.”

This study was commissioned and jointly funded by Battersea, Dogs Trust, The Kennel Club Charitable Trust (KCCT), and the Waltham Foundation.

CSJ’s Ceri Rundle says: “Our increasingly strange weather pattern is a friend to ticks and fleas and, instead of starting in March, we now get ahead of an ever earlier onslaught of the critters by using Billy No Mates! year-round on our own Border Collies…as do so many others.”

Bestseller Billy No Mates! has legions of fans – here’s a typical review … 

“The BEST flea product...and its natural! My dogs enjoy both the herbs and the tincture. My cat also benefits from Billy No Mates! I've used this product for a few years now, and can safely say it keeps the bugs away!”

Trusted for more than 15 years, the totally safe and natural 'easy-to-use' herb mix (in powder or tincture form) has no nasty chemicals and it’s simple to blend the aromatic combination of mint, seaweed, fenugreek, neem leaves and lemon balm into the pet’s food.

Ceri added: “As an extra bonus, as well as enabling us to say goodbye to fleas, ticks and mites, it’s also great for skin and coat condition and smells lovely.”

For more on CSJ products visit www.csjk9.com or call 01745710470

The decision to move PATS 2025 to the NEC in Birmingham has delighted UK pet companies eager to showcase their new products to a wider audience.

PATS – the Pet & Aquatics Trade Show – will take place in Hall 1 of the NEC from Sunday 28th September to Tuesday 30th September 2025 and will be able to accommodate up to 400 UK and international exhibitors.

Pedigree Wholesale is one company that has supported PATS exhibitions over the years and is looking forward to the new venue. The company’s head of buying Melanie Malin said: “We’re thrilled that PATS will be held at the NEC in 2025 – a positive move that gives us the perfect opportunity to showcase the very best of Pedigree Wholesale. This central, larger-scale event allows us to present our own brand and wholesale offerings to a broader audience while creating more opportunities for our buying team to connect with existing suppliers and explore innovative new products. We look forward to welcoming more customers over the three days and making the most of this exciting event.”

Ancol Pet Products is another major company welcoming the new plans. Director Simon Lane commented: “We are very much looking forward to the move to the NEC in 2025 and have decided to invest in a new stand design for the show. With the extra space that PATS now offers we will be able to showcase more of our excellent range in 2025. It’s going to be an exciting show, with more exhibitors and more visitors.”

Danish Design’s director of sales and operations Rob Newsome said: “We are very much looking forward to another three-day PATS show in its new location. We believe the extra day in 2024 made the show even more successful for exhibitors and visitors alike. With the added benefit of such a central location along with the best transport links, we are extremely positive about what we can achieve at the NEC.”

It's a similar story for Petlife International, whose director James Hancock said: “We have always considered PATS to be a focal point in our calendar – the show gives us a unique opportunity to speak with clients old and new, and to showcase both existing and new lines to a wide audience. We firmly believe that moving across to the NEC in 2025 will prove to be a great step for exhibitors and visitors alike, and we can’t wait to be a part of it.”

Many exhibitors are taking advantage of the extra space available in Hall 1 at the NEC to increase the size of their stands.

Scruffs is one company seizing on the opportunity to expand its presence at the show. Owner Dubby Klyne said: “We’re delighted to see PATS move to the NEC from 2025 as it will mean far more accessibility for both UK and International visitors. On this basis we have taken the decision to increase our stand space at PATS 2025 in order to showcase our brand and ranges in a similar manner to the larger international shows we exhibit at around the world.”

Windsor Food Machinery will be taking a stand three times bigger than before, with director Karen Stuart stating: “The NEC Birmingham is ideally located in the centre of the UK, and has great transportation links, so as a result we have decided to significantly increase the size our stand. We’re very much looking forward to exhibiting at PATS 2025 and believe it will be a huge success for the organisers and all its exhibitors.”

Pet Trade Innovations booked its stand early and managing director Steve Driver said: “We have taken more space this year as we think the event will be bigger than ever. The central location will make it easier for both UK and overseas visitors to attend. It’s great to see this great British show growing internationally.”

And William Wong, category manager at Company of Animals, added: “We're thrilled to announce that we've secured a prime spot with a larger stand, which will help us make an even bigger impact with our new product displays. Our team has been working incredibly hard to bring these innovations to life, and we can't wait to see you all at Birmingham.''

PATS 2025 will retain all its popular features: 

• New Product Showcase and Awards
• Aquatics Zone
• New Starter Zone
• Grooming Workshop

Companies wishing to book stands at PATS 2025 should call the PATS office on +44 (0)1892 862848 or visit the website www.patshow.co.uk and click on ‘stand enquiry’.

Purdy's Pet Shop in Coventry has set itself the goal of donating 250 pet food parcels to struggling families by Christmas.

The pet shop team put together a week’s supply of pet food given to them by customers willing to help.

The parcels are then sent to food banks to help struggling animal lovers.

Pet shop owner Rebecca Harrington said she wanted to do something to help struggling families.

Henry Wag has introduced Refresh, a line of premium grooming products designed for a post-activity wash, elevating the everyday care routine for pets and their owners. 

Focusing on shampoos, fragrance sprays, and towels, the Refresh collection offers a perfect blend of functionality and luxury, ensuring pets not only look and feel great but also enjoy the grooming process.

Refresh by Henry Wag features plant-based 2-in-1 shampoos and fragrance sprays, thoughtfully designed to suit a range of coat types and skin sensitivities. Enriched with natural ingredients and free from harsh chemicals, these shampoos provide a thorough cleanse while preserving your pet's delicate skin pH balance.

The fragrance sprays, crafted with essential oils, offer a light, long-lasting scent that’s both safe for pets and kind to the environment. With a variety of scents and formulas available, the collection ensures there’s something for every pet’s unique needs.

Henry Wag is dedicated to sustainability, and the Refresh range of shampoos and sprays reflect this commitment. Proudly made and manufactured in the UK, these products are crafted with the goal of reducing the company’s carbon footprint.

Completing the Refresh collection are the ultra-absorbent towels, engineered to make drying pets effortless. Made from super-soft microfiber (50% bamboo and 50% GRS recycled polyester), these towels are lightweight, durable, and quick-drying. Available in various sizes, the towels are perfect for pets of all breeds and sizes.

Refresh by Henry Wag reflects the brand’s commitment to creating pet care products that combine style, performance, and practicality. With this collection of products, Henry Wag aims to make grooming a stress-free and enjoyable experience for both pets and their owners.

Speaking about the new Refresh range, Grant Rogers, Managing Director at Henry Wag, said: “Refresh is all about enhancing the everyday experience of pet care whilst being kinder to the planet. Our shampoos, fragrance sprays, and towels are designed to provide practical solutions that keep pets comfortable, clean, and happy while making life easier for their owners.”

The Refresh Collection is now available for purchase online at www.henrywag.com and in select pet retailers nationwide.

National family-owned garden centre group, Notcutts, has been recognised at the Pet Industry Federation (PIF) Awards for its high quality and diversity of pet and wildlife products in store and online.

Notcutts was presented with the award for ‘Best Garden Centre Pet Department’ at the annual PIF Awards ceremony, hosted in early November in Stoke on Trent.

Judges praised Notcutts for their creative displays and extensive range of pet supplies, food, accessories and healthcare products. The team were recognised for their “exceptional customer service” and “commitment to animal welfare” by promoting responsible pet ownership. Judges were also impressed by Notcutts’ wildlife focus beyond domestic pets, offering a “significant range” of products for wild birds, insects and hedgehogs to promote ecological awareness and encourage customers to welcome wildlife into their gardens.

The award was judged by an independent panel and mystery shopping in store. Notcutts was among five other finalists for the award category.

Duncan Kazakevics, Category Head for Pet and Wild Bird at Notcutts, said: “We are absolutely delighted to be recognised for ‘Best Garden Centre Pet Department’ at the Pet Industry Federation Awards in November. Congratulations to all our Pet Teams for demonstrating exceptional customer service, knowledgeable assistance and education on animal care.

“Across our garden centres and website, we are proud to offer an extensive range of pet products alongside resources and guidance to support customers to make informed decisions about pet care and animal welfare.”

For more information about Notcutts and their award-winning pet and wildlife range, visit www.notcutts.co.uk/pets-wildlife 

Up and coming freeze dried pet food brand Dr Veneta has appointed a new Sales Manager to help fulfil its ambitious plans for growth in the new year.

Created by leading veterinary surgeon and nutritionist Dr Veneta Kozhuharova, who is Director of Associated Veterinary Services based in Rainham in Kent, the brand made its trade debut at PATS, receiving a huge amount of interest from retailers and wholesalers alike.

Jackie Waters, who lives in Calderbridge in the Lake District, joins Dr Veneta from a market leader in the veterinary pet food sector. Having worked in the pet food industry for over 10 years, Jackie trained in a variety of roles including pet nutrition which eventually led to her role as a key account manager to the veterinary sector with her previous company. As a proud owner of two rescue dogs, Jackie will be bringing her love of dogs and veterinary expertise to her new role.

As the new Sales Manager, Jackie will be talking to prospective new clients, will be handling the customer services for existing clients and will be looking to open doors for the Dr Veneta brand in the veterinary and holistic markets where there is a great deal of potential for the brand.

Jackie said,: “I am really excited to be starting this new role with Dr Veneta, To be promoting a new brand in a growing area of the dog food market is both challenging and rewarding. I am particularly looking forward to meeting new customers and spreading the freeze dried message amongst stockists and dog owners.”

Through Dr Veneta Kozhuharova’s work as a nutritionist as well as being a vet, and approving recipes for export to different countries, she became inspired to create her own range of dog food.  Dr Veneta Freeze-dried food is the latest phenomenon in the pet food market. It marries the convenience of a traditional kibble with the nutritional value of a raw diet. 

 The intricate freeze-drying process safeguards both the nutritional structure and shelf life of the products to create a far-reaching range that supports the ongoing health and wellbeing of your dogs whilst providing them with essential nutrients such as protein, vitamins, minerals and antioxidants. It is also convenient and easy to use, highly digestible, grain free, is a complete meal, uses human-grade natural ingredients such as raw meat and vegetables and is high in protein. The food is suitable for all sizes and breeds of dogs from 6 months of age. The kibbles themselves also make excellent dog training treats.

Dr Veneta has created a food that does not just support the wellbeing of dogs, but also their microbiome which is responsible for so many physiological functions that happen in dogs’ bodies and where 84% of the all-important immune system resides. Each recipe has been designed to tackle ailments seen in an everyday veterinary practice – elderly dogs, anxiety, joint problems, poor digestion and skin irritations. In addition to herbs and superfoods, a “hero” ingredient, Nutritional Yeast which is fermented and gluten free and very palatable to dogs has been added to support and feed a dog’s microbiome. All meat proteins, vegetables and fruits are British and locally sourced supporting local communities.

The diet is also extremely good for maintaining a dog’s weight.

The food can be used as an alternative to the raw food diet, a complete meal, as a dog treat and as a topper making it the go to stable for any pet food store cupboard.

The potential of this range was rewarded at PATS with a number of excellent stockists placing orders to sell the range.

Dr Veneta is available in five varieties: STAY MOBILE (Chicken Swede & Blueberry) STAY CALM (Turkey, Pear & Apple) STAY SHINY (Turkey, Salmon, Carrot & Blueberry) STAY WELL (Chicken & Rabbit, Apple & Pumpkin) & STAY YOUNG (Pork, Pumpkin & Pear).

Dr Veneta made the finals of the PETQUIP Awards this year and her veterinary practice sponsored the PIF Awards.

For further information visit:  www.drveneta.com

For sales enquiries contact: Jackie Waters, email:sales@drveneta.com or telephone 07301 964497.