Newsletter - Pet Trade Xtra

Decorte Future Industries, a Cambridge-based start-up using groundbreaking artificial intelligence (AI) to extract health data from sound, has launched Sonus Health — a first-of-its-kind app that allows pet owners and vets to check a pet’s heart and overall health using only a smartphone microphone...

New brand offers alternative to ultra-processed dog treats

Wildcrofts, a new independent dog treat brand, has launched in the UK, bringing a refined range of 100% natural, functional freeze-dried raw dog treats to market...

PIF joins Pet & Equine Insurance Association

The Pet Industry Federation has joined the Pet & Equine Insurance Association, with PEIA also becoming a member of PIF, strengthening collaboration between pet businesses and the insurance sector at a time of increasing focus on animal welfare, affordability and risk management...

Peaky Blinders actor takes on new role caring for pets

Pet care provider Petpals has officially launched in Halesowen, Wesd Midlands, led by former Peaky Blinders actor Andy Tierney, who is swapping scripts and spotlights for leads, collars and cat treats...

EzyDog launches eye-catching new orange vest

EzyDog UK, a leader in premium dog gear for outdoor enthusiasts and everyday walkers, has released of a vibrant new orange colourway for its highly rated Thermax Vest, the go-to thermal layering solution for dogs during the cooler months...

Animals rescued during pet shop fire

Firefighters rescued 44 animals, including guinea pigs, mice and rabbits, during a fire in a Harlow pet shop...

Pet supplement brand launches affiliate programme

Leading pet joint supplement business Zooomy has launched an affiliate programme to help the income streams of dog professionals and small businesses...

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Former Dobbies operations director joins Pets Corner

Nick Anderson, who left his position as operations director at Dobbies Garden Centres last month, has been appointed chief retail officer of Pets Corner...

New directors join OATA Board

Kevin Barton, of ALF Aquatic Distribution Ltd, has returned to the OATA Board after a few years away, together with the Revd David Walker, of Birley Moor Aquatics Centre in Sheffield...

Study sheds light on when dog owners decide to seek veterinary care

New research from the Royal Veterinary College has found that although dog owners can often accurately identify common canine health problems, they frequently underestimate how urgently to seek veterinary care...

Falling employment figures prove shops need same business rates relief as pubs, says Bira

Independent retailers are facing the same crippling pressures as pubs but remain excluded from discussions about additional business rates support, a leading independent retailers association has warned following the latest employment figures...

CSJ’s natural supplements keep dogs in good health

CSJ’s comprehensive natural supplements are used by legions of dog owners and handlers to keep their precious dogs comfortable, looking great and feeling well...

The best of last edition of Pet Trade Xtra

The top-read stories from last week's Pet Trade Xtra can be seen below, if you missed them...

Bamboodles expands with addition of puppy range
New and innovative products set to boost retail sales

Pet Trade Innovations has announced the launch of Puppy Bamboodles – the latest extension of its award-winning range. Specially crafted for the puppy market, these chews are set to become an in-store essential for retailers seeking fresh, high-demand products that drive sales and repeat business...

Zoomark expands global vision with launch of PetBridge

BolognaFiere Group and Zoomark have announced the launch of PetBridge, a new B2B exhibition designed to connect India’s rapidly expanding pet care sector with the global industry. The event will debut in Mumbai, India, on 25-26 November 2026...

Jollyes gets set to open four more stores

Jollyes Pets, which reported a 6% increase in pre-Christmas sales compared to the previous year, is set to open four new stores by the end of February – Blackpool, Ponders End, Hartlepool and Whitehaven...