In a bold move that reflects their commitment to delivering for customers, Vital Pet Group has launched a new Extended Credit Terms incentive running from today (Monday 2nd December) until Sunday (8th December 2024). All orders placed in the timeframe will qualify for extended credit terms and will not be due for payment until week commencing 13th January 2025. 

The Budget, announced in October, sees retailers facing a significant jump in costs following a hike in both National Insurance and minimum wage unveiled by Chancellor Rachel Reeves’, the first by a Labour government in 14 years.

The industry is set to pay an additional £2.3bn in National Insurance when the increase in employer contributions comes into force in April next year.

BRC Chief Helen Dickinson said the hike was “yet another case of piling taxes on an already overburdened industry – a decision which will reduce investment in shops and jobs”.

Whilst the Budget also plans to address business rates, this will not come into effect until 2026/27.

Vital wants to do what it can especially around Christmas time and offer a life raft to independent retailers facing these challenges.

Peter Brame, Group Trading Director, said: "Vital is committed to supporting the independent pet trade and are dedicated to going above and beyond especially in challenging times. We understand that with the recent new Budget, some of our customers might have concerns around cash flow, the busy Christmas period and what the New Year might bring. We hope that the scheme this week will be a support to our customers and are exceptionally proud of being able to offer it for both existing and new retailers."

www.vitalpetproducts.co.uk