Buckinghamshire-based pet nutrition brand Tribal Pet Foods, the first UK company to cold-press fresh meat into a complete dry dog food without the use of meat meal, is stepping into the cat food market with an entirely new range.

The offering is grain-free, natural, and targeted at adult cats aged 1+ years, packed with high-quality, easily digestible protein and free from grains, fillers and artificial additives. It is ideal for cats with sensitive digestion or food intolerances and is gently steamed to lock in goodness.

The range launches with three fresh-meat sausages for cats: Fresh Chicken, Fresh Chicken & Trout, and Fresh Pollock & Cod (launching soon). Each recipe contains 70% fresh meat or fish and is gently steamed to lock in goodness, providing a simple, natural, grain-free option ideal for sensitive digestion. All recipes include glucosamine and devil’s claw to support joint health.

Founded in 2017 by Oxford-trained food scientist Fatima Maktari, Tribal has played a pivotal role in redefining the dry dog food category. The brand’s Fresh Pressed™ range is sold in over 20 countries and has delivered more than 20 million meals to date. Tribal is known for its focus on fresh, human-grade meat, gentle processing and exclusive support for specialist pet retailers.

Fatima said: “From day one, when we launched the first ever cold-pressed dog food made using fresh, human-grade meat, Tribal has always connected with people who want to understand what they’re feeding.

"Whether it’s owners dealing with allergies or sensitive digestion, or specialist retailers who care deeply about ingredient quality and education, that’s always been our focus. We’ve built this brand on good science, simple ingredients and trust.

"Moving into cat food is a natural extension for us, and we took our time because we didn’t want to rush it. I’m excited to grow Tribal in a way that still puts pet health, transparency and independent retail at the centre of everything."

Tribal is part of the Symply Group, a newly-formed umbrella organisation that brings together a portfolio of premium, ethically produced pet care brands. 

James Milbourne, Managing Director of Symply Group about the launch: “We’re thrilled to now offer gourmet food for cats. We’ve admired what Fatima has built for years now, a science-led brand that never compromises on quality. Tribal shares our belief in doing things properly, for pets, for the planet, and for the independent retail community. We're delighted to bring Tribal's brand new food range for cats to hundreds of specialist pet stores up and down the country before expanding to other territories soon."

Key details of the new cat food range include:

• A grain-free and natural complete food for adult cats aged 1+ years.
• Made with 70% fresh meat (or fish) enriched with glucosamine and devil’s claw for joint support.
• Packed with high-quality, easily digestible protein and free from grains, fillers and artificial additives.
• Ideal for cats with sensitive digestion or food intolerances.
• Gently steamed to lock in goodness.

Link to website: https://tribalpets.com/uk/